Job Description:
Advertising copywriters generally work alongside an art director within the creative department of an advertising, media or full-service agency. They work with client briefs to conceive, develop and produce effective advertising campaigns.
Liaising with clients and interpreting their briefs;
developing creative ideas and concepts, often in partnership with the art director;
presenting ideas to colleagues and clients;
familiarising themselves with their clients’ products and services, the target audience and their competitors’ activities;
writing clear, persuasive, original copy;
updating digital media;
proofreading copy to check spelling and grammar;
amending, revising or redeveloping adverts or campaigns in response to feedback from the creative director, account team or clients;
overseeing campaigns through the production stage to completion;
working on several campaigns at once, sometimes under pressure and often to tight deadlines;
casting actors for TV and radio jingles, and listening to voice tapes;
liaising with production companies, photographers, typographers, designers and printers;
keeping up to date with popular culture and trends;
monitoring the effectiveness of advertising campaigns.
Requirements (Skills and Qualifications)
the ability to write good, clear copy in a variety of styles with accurate spelling and grammar;
excellent teamwork, communication and interpersonal skills;
logic, creativity and imagination;
ability to work under pressure and meet tight deadlines;
excellent organisational skills;
self-motivation, flexibility, stamina and ability to adapt;
confidence, enthusiasm and determination;
accuracy and attention to detail;
the resilience to accept criticism of your work;
commercial awareness with the ability to understand the target audience;
an interest in popular culture, new trends and styles;
good research skills;
good administrative, IT and proofreading skills.
B.Sc/B.A in English; journalism; communication; media studies; advertising; public relations.
Or at least minimum 2 years work experience in an advertising agency
CVs should be sent to oandjcareers@gmail.com on or before close of business on wed 10th July, 2015.
Apply via :
oandjcareers@gmail.com
