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Home Jobs Edo Marketing Specialist – Brand Strategy & Development

Marketing Specialist – Brand Strategy & Development

Hodskey Consultants Limited  · Consulting

Full Time Edo
Edo
Deadline: 12 June 2026
Posted June 3, 2026

JOB SUMMARY

The Brand Manager spearheads the creation, execution, and oversight of brand strategies designed to enhance brand equity, accelerate market expansion, and maintain a cohesive brand presence across every customer interaction. This position centers on conducting in-depth market research, refining brand messaging, and optimizing product positioning, while fostering cross-functional partnerships with sales and production teams to meet strategic business goals.

Overseeing a broad spectrum of critical functions, this role encompasses managing project timelines, ensuring adherence to budgets, and coordinating cross-functional teams to achieve organizational objectives. Core duties include implementing strategic initiatives, monitoring performance metrics, and identifying opportunities for process improvements. Additionally, the position involves mentoring junior staff, fostering a collaborative work environment, and maintaining strong communication channels with stakeholders at all levels. The successful candidate will be expected to drive efficiency, mitigate risks, and deliver measurable results in alignment with company goals.

We develop and execute strategic frameworks to define and enhance brand identities, ensuring they resonate with target audiences and align with business objectives. This role involves conducting thorough market research, analyzing competitive landscapes, and identifying key differentiation opportunities to craft compelling brand narratives. Responsibilities include leading cross-functional teams, collaborating with creative and marketing departments, and overseeing the implementation of brand guidelines across all touchpoints. Candidates must possess a minimum of 5 years of experience in brand strategy, a strong portfolio demonstrating strategic thinking, and proficiency in data-driven decision-making. Exceptional communication and leadership skills are essential to articulate brand visions and drive alignment throughout the organization.

We conduct comprehensive market research and analyze consumer insights to inform strategic decision-making and drive business growth. The role involves gathering and interpreting data on market trends, customer behavior, and competitive dynamics to identify opportunities and mitigate risks. Key responsibilities include designing and executing research studies, utilizing both qualitative and quantitative methodologies, and delivering actionable insights to stakeholders. Proficiency in data analysis tools, strong analytical skills, and the ability to translate complex findings into clear, compelling recommendations are essential. Candidates should possess a degree in market research, business, statistics, or a related field, along with relevant experience in consumer behavior analysis or market trend forecasting.

We are seeking a dynamic professional to oversee our Marketing & Communication initiatives, driving brand awareness and engagement across diverse channels. The ideal candidate will possess a bachelor’s degree in Marketing, Communications, or a related field, along with three to five years of relevant experience. Proficiency in digital marketing tools, social media platforms, and content management systems is essential, as is a strong ability to analyze campaign performance and optimize strategies accordingly. Key responsibilities include developing and executing integrated marketing campaigns, managing public relations efforts, and collaborating with cross-functional teams to ensure cohesive messaging. Strong project management skills, creativity, and excellent written and verbal communication abilities are required to succeed in this role.

We are seeking a highly motivated professional to oversee the strategic development and management of our product portfolio. The successful candidate will collaborate with cross-functional teams—including marketing, sales, and engineering—to identify market opportunities, define product roadmaps, and drive product innovation. Responsibilities include conducting market research, analyzing competitive landscapes, and prioritizing initiatives to maximize business growth. Additionally, the role requires managing lifecycle phases from ideation to launch, ensuring alignment with business objectives while delivering value to customers. A strong understanding of market trends, data-driven decision-making, and exceptional communication skills are essential for this position.

Duties include overseeing budget development, monitoring financial performance, and ensuring alignment with organizational goals. The role requires analyzing financial data, identifying variances, and implementing corrective actions to maintain fiscal discipline. Strong analytical skills and proficiency with financial software are essential, along with the ability to communicate insights to stakeholders. Experience in budget forecasting, variance analysis, and performance reporting is preferred, and collaboration with department heads is necessary to optimize resource allocation.

Collaborating effectively with stakeholders is essential to ensure alignment and successful project outcomes. This role requires engaging with various internal and external parties, including clients, senior management, and cross-functional teams, to gather input, address concerns, and provide updates. Strong interpersonal skills are necessary to build trust, manage expectations, and facilitate productive discussions. Additionally, the ability to synthesize diverse perspectives and communicate clearly is critical for driving consensus and achieving shared objectives.

Seeking candidates who hold a Bachelor’s degree in a related field and possess a minimum of 5 years of hands-on experience in a comparable role. Strong analytical abilities, exceptional problem-solving skills, and the capacity to work independently are essential. Familiarity with industry-standard tools, software, or methodologies is required, along with the ability to collaborate effectively within cross-functional teams. Exceptional written and verbal communication skills are a must, ensuring clarity in reporting and stakeholder interactions.

A bachelor’s degree in Marketing, Business Administration, Communications, or a closely related discipline is required.

A Master’s degree, whether an MBA or M.Sc., would be advantageous.

We seek candidates with at least five years of hands-on experience in brand management or marketing.

Preferred candidates will have prior experience in manufacturing, polymer, or industrial sectors.

Demonstrates a track record of successfully overseeing brand strategies in highly competitive industries.

We seek candidates with a robust background in [relevant fields, if specified], along with proficiency in [specific tools, software, or methodologies]. The ideal applicant will demonstrate exceptional analytical problem-solving abilities and keen attention to detail when executing tasks. Strong written and verbal communication skills are essential for collaborating across teams and stakeholders. Prior experience in [specific industry or role, if applicable] is highly advantageous. Additionally, familiarity with [relevant regulations, frameworks, or standards] is required to ensure compliance and operational excellence. Candidates must possess the capacity to manage multiple priorities efficiently while maintaining a high standard of accuracy and productivity.

Exceptional aptitude for strategic planning and data-driven analysis is essential.

Proven expertise in conveying ideas effectively through clear communication, dynamic presentations, and compelling storytelling techniques.

A strong grasp of branding principles, consumer behavior, and market trends is essential.

Experienced in leveraging digital marketing platforms, social media channels, and marketing analytics software to drive impactful campaigns and measure performance.

Proven expertise in project management coupled with outstanding leadership capabilities.

Capable of collaborating effectively with various departments while prioritizing tasks efficiently.

Applicants must be under the age of 45 at the time of submission.

Qualified and motivated applicants are encouraged to submit their CV via email to hodskeyconsultants@gmail.com, with the job title clearly indicated in the subject line.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

5 - 7 years

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