Marketing Director Head PR/Communication

Introduction to the roleAs Marketing Director, you are responsibile for organising Jumia’s marketing activities and overseeing the development and delivery of a fully integrated marketing strategy.Your areas of responsibility include:

    Managing and controlling the audience growth and customer acquisition across all channels including SEM, SEO, Affiliate, Social Media, Online and Offline campaigns, cooperation, etc.
    Managing, controlling and optimizing the marketing campaigns on the website of JUMIA
    Building relationships and striking partnerships with external marketing agencies and other partners
    Driving the daily marketing operations and coordinate promotions, advertising, public relations, creative campaigns as well as media issues
    Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Nigeria, positioning JUMIA as the online shop you can trust
    Managing the marketing budgets to drive sales with demonstrated ROI belong to your field of responsibility the same as working with the central marketing teams

Qualifications and Requirements:

    A masters degree in a business or marketing related subject (e.g. media, economics or communication science); or equivalent experience
    Significant relevant professional experience in the marketing and/or consulting sector dealing with the implementation of different marketing channels
    Strong understanding of Organic and Paid Search, Email, Content Marketing and PR
    Proven track record of delivering audience growth, customer acquisition and cultivating brand awareness
    Ability to develop concepts, standards and processes and efficiently implement those in a complex, fast paced setting
    Demonstrated leadership capabilities and excellence in complex business situations
    Proven ability to effectively manage, develop and coach experienced team members
    Excellent analytical and organizational skills, data driven mindset and goal–oriented way of working
    Entrepreneurial spirit, hands-on personality as well as passion for the job
    Fluency in both written and spoken English is essential
    Great team player, strong communicator with excellent interpersonal and presentation skills

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