ObjectivesTo support the Category Manager, in developing, executing and evaluating annual activity plans for brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.ResponsibilitiesDescribe the principal duties expected of this role & quantitative aspects which signify its scope, such as volume, profit, budget1. Brand plans: Execute approved marketing activities for brands/products, particularly below-the-line programmes. Plan, activate and monitor regular sampling programmes as appropriate for brands/products. Ensure core/major activities are evaluated and learnings captures for future brand planning.2. Marketing insight: Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform development of marketing programmes for assigned brands/products. Provide market information with which to report on the performance of assigned brands/products.3. Competitor monitoring: Track competitor activities in the Dairy sector and assist the Category Manager, in developing response strategies to protect the position of assigned Brand.4. Budget: Manage marketing budgets to execute annual activity plans for assigned brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Category Manager.5. Results: Execute below-the-line activities for assigned brands/products and evaluate performance against activity objectives.6. Financial scope: Responsible for managing marketing expenditure allocated to assigned brands/products.Reporting ToCategory Manager – F&ERequirements• EducationMinimum second-class Bachelor’s degree from a reputable university, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field. • Experience3 – 5 years’ cognate Marketing experience, with at least 2 -3 years hands on Brand Management Experience.• KnowledgeInterpreting data and informationPreparation of annual marketing/activity plansDevelopment and execution of consumer and trade promotions and POS materialThird-party supplier managementManaging budgets and expenditureWorking in teamsUnderstanding of research techniquesPresentation skillsMicrosoft Office suite – Word, Excel and PowerPoint• Skills & Personal AttributesSelf-motivatedAnalyticalArticulate – verbal and writtenAble to interact with a range of people (interpersonal skills)
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