Core Responsibilities
Lead media buying efforts through all aspects of the cycle including relationship initiation, negotiation, and closing.
Strong negotiation skills while maintaining strategic partnerships with top publishers
In-depth industry knowledge on content providers
Ability to analyze company and client needs, develop appropriate media plans to yield the desired result and maximize objectives
Negotiate and sign-up selected publishers.
Keep publishers informed on the current situation of campaigns and latest developments.
Manage publisher relationships with regards to payments, contract extension, etc.
Source partnership opportunities and develop initiatives toward growing inventory supply
Work strategically with internal teams to assess inventory needs and act upon those findings.
Research premium and high traffic publishers.
Continuously prospecting for new business using your existing network of relationships and creating new relationships.
Identify market trends and translate these to prospects
Manage execution of third party projects and initiatives protecting publisher and Twinpine interest.
Identify and implement publishers’ business development initiatives for increasing reach and revenues.
Acquire access to inventory across the spectrum of all relevant content globally.
Monitor daily publisher inventory performance and ensure smooth running.
Monitor stability and aggressively grow the Twinpine network publisher inventory.
Collaborate with Campaign Managers to understand campaign delivery/performance and relationship to inventory used
Lead traffic/ inventory exchange efforts with partner Ad networks and publisher integration efforts.
Qualifications and Requirements
Bachelor’s Degree in Business, Marketing, or a related field in an accredited university
3-5 Years’ experience in Digital Ecosystem and Mobile Advertising
Knowledge of CPM and CPC pricing model
Good negotiation/deal closing skills
Excellent communication, interpersonal, and relationship-building skills
Creative approach to up-selling to an existing client base and generating new business
Possession of account management experience preferably in an advertising Agency will is desirable. Basic knowledge of mobile marketing is preferred
Experience in a digital agency will be an advantage
Strong Publisher’s relationship
Ability to efficiently manage cost
Ability to present and manage budget
Ability to work effectively under pressure
Interested and qualified candidates should send their CV’s to: careers@terragonltd.com
Apply via :
careers@terragonltd.com
