The Role
We seek a visionary Creative Lead to jointly helm our branding and marketing initiatives, tasked with shaping, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
You thrive in both strategic and hands-on roles, seamlessly blending creative vision with meticulous execution. Your ability to translate commercial goals into compelling concepts elevates brand awareness, sparks consumer desire, and drives sales growth. With a disciplined approach, you ensure timely delivery of initiatives that remain true to brand identity and meet deadlines consistently.
What You’ll Own
Develop and oversee the brand strategy to ensure consistent messaging, positioning, and identity across all channels and touchpoints. Preserve and enhance the brand’s integrity, reputation, and equity through strategic initiatives and stewardship efforts. Ensure alignment with business objectives while fostering long-term brand growth and customer loyalty.
Develop and maintain Bottle King’s brand identity, positioning, and visual standards, ensuring consistency and alignment with strategic objectives.
Ensure adherence to and uphold the integrity of established brand guidelines at all times.
Deliver a consistently high-quality and premium experience across all customer interactions to uphold brand excellence.
Spearhead strategic efforts aimed at enhancing brand visibility and shaping positive consumer perception.
Creative leadership is essential for shaping the visual and conceptual identity of projects, ensuring alignment with brand values and strategic objectives. This role requires a keen eye for design trends, innovative thinking, and the ability to inspire cross-functional teams to deliver compelling, cohesive work. Strong project management skills are necessary to oversee timelines, budgets, and stakeholder expectations while maintaining high creative standards. Collaboration with marketing, product, and design teams is critical to fostering a unified vision and achieving impactful outcomes.
Orchestrate the development and implementation of campaigns, overseeing their progression from initial brief through to final delivery.
Compose compelling creative briefs and provide art direction for photography, video, advertising, and events with precision and creativity.
Establish and uphold stringent quality standards for every creative deliverable produced.
Campaigns and commerce drive our strategic initiatives, encompassing the development, execution, and optimization of digital marketing efforts to enhance brand visibility and revenue generation. This role requires expertise in designing multichannel campaigns, leveraging data analytics to refine targeting, and collaborating with cross-functional teams—including creative, sales, and technology—to align messaging with business objectives. Responsibilities include managing campaign budgets, monitoring performance metrics, identifying key trends, and implementing A/B testing to maximize conversion rates. Strong analytical skills, proficiency in marketing tools, and a results-driven mindset are essential for driving measurable growth and optimizing return on investment.
Collaborate closely with marketing teams to develop cohesive campaigns that seamlessly span multiple channels.
Transform seasonal events, promotional campaigns, and product launches into captivating, high-impact creative assets that resonate with target audiences.
Devise innovative strategies that set Bottle King apart from competitors, ensuring a distinctive market presence and sustained growth.
Provide strategic direction and leadership in content creation and design initiatives, ensuring alignment with organizational goals and maintaining high standards of quality and innovation. Oversee the development and execution of content strategies, manage design projects from inception to completion, and foster collaboration between content creators and design teams to deliver cohesive, engaging, and impactful outputs. Guide teams in adopting best practices, leveraging emerging trends, and optimizing processes to enhance efficiency, creativity, and effectiveness across all content and design functions.
The team comprises lead designers, content creators, photographers, videographers, and freelancers.
Evaluate and authorize creative materials prior to their release.
Responsible for managing production processes spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
You will oversee the digital and social media strategy, ensuring brand consistency across all platforms. Responsibilities include creating engaging content, managing online communities, and analyzing performance metrics to optimize reach and engagement. A strong understanding of SEO, content creation, and social media trends is required, along with proficiency in analytics tools. Experience with platforms such as Facebook, Instagram, Twitter, and LinkedIn is essential. Additionally, you will collaborate with cross-functional teams to align messaging and support marketing initiatives. Exceptional written and verbal communication skills are a must.
Oversee content strategy across social media channels and bottleking.ng, ensuring cohesive brand messaging and alignment with marketing objectives.
Identify and proactively respond to nascent creative trends at their inception.
Leverage campaign insights and audience analytics to enhance the effectiveness of creative assets.
We are seeking a skilled professional to oversee production and project management initiatives. The ideal candidate will ensure timely execution, adherence to quality standards, and efficient resource allocation. Responsibilities include coordinating cross-functional teams, managing timelines, and mitigating potential risks to deliver projects within scope and budget. Strong organizational skills, attention to detail, and the ability to drive results are essential. Experience in production and project management, along with proficiency in relevant tools, is preferred.
Design and oversee innovative content schedules and production milestones with precision and strategic foresight.
Liaise with internal stakeholders and external partners to ensure cohesive collaboration and alignment of objectives.
Ensure the simultaneous execution of multiple campaigns while consistently meeting both deadlines and budgetary constraints.
Success is evaluated through a combination of key performance indicators (KPIs) and qualitative feedback, ensuring alignment with organizational objectives. Metrics such as revenue growth, customer retention rates, and operational efficiency are closely monitored, while employee satisfaction and team collaboration are assessed through regular evaluations and surveys. Additionally, project completion timelines, innovation contributions, and adherence to company values play a critical role in determining overall performance. Continuous improvement is fostered through structured feedback mechanisms and targeted development plans, enabling both individual and organizational success.
Ensuring uniformity in messaging and visual identity across all marketing platforms is essential.
You will be responsible for expanding the campaign’s reach and enhancing engagement levels across various channels. Your tasks will include identifying and leveraging opportunities to connect with a broader audience, analyzing performance metrics to refine targeting strategies, and creating compelling content to drive interaction. Additionally, you will monitor trends to ensure the campaign remains relevant and impactful, fostering meaningful connections with both current and potential audiences.
Elevating brand recognition and expanding the target audience are key objectives.
Ensure timely production and delivery of creative assets, adhering to established timelines and project schedules.
The caliber and impact of the creative deliverables are paramount, ensuring each meets high standards of excellence and resonates with the intended audience.
Drives the generation of qualified leads, facilitates conversions, and directly impacts revenue growth through strategic sales initiatives.
What You’ll Bring
With experience in a related role, you will bring valuable expertise to our team. Candidates should possess a proven track record demonstrating competence in the necessary skill set. Familiarity with industry standards and best practices is essential for success in this position. Prior involvement in similar projects or environments will be highly regarded. A minimum of [X] years in the field is typically required, though exceptional candidates may be considered with slightly less experience.
5+ years of experience in creative direction, brand management, advertising, or marketing is required.
Demonstrates a proven ability to develop and oversee brand initiatives while effectively leading creative teams.
A robust portfolio showcasing expertise in branding, campaign creation, and creative direction.
Able to perform a wide array of tasks with proficiency, demonstrating adaptability and expertise in diverse areas of responsibility. Proven ability to analyze complex situations and deliver effective solutions under tight deadlines. Skilled in managing multiple priorities while maintaining high standards of accuracy and attention to detail. Strong interpersonal and communication skills, enabling seamless collaboration with team members and stakeholders. Capable of leveraging advanced technical tools and methodologies to drive operational excellence and innovation in dynamic work environments.
With a keen eye for branding and a mastery of visual storytelling, we seek to captivate audiences and convey compelling narratives through striking designs and cohesive brand identities.
Profound understanding of marketing principles and consumer psychology is essential.
Demonstrates exceptional proficiency in design principles and methodologies, with a deep understanding of their practical application.
Outstanding ability to articulate ideas clearly and engage audiences effectively.
Balancing innovative thinking with practical business considerations defines this role.
Exceptional expertise in overseeing projects and managing stakeholders with precision and strategic insight. Demonstrated ability to coordinate cross-functional teams, align diverse interests, and ensure seamless project execution while maintaining high standards of accountability and transparency. Proven track record in fostering collaborative relationships and delivering outcomes that meet or exceed stakeholder expectations.
We utilize a variety of tools to execute our projects effectively. Proficiency in industry-standard software such as AutoCAD, SolidWorks, or Refit is essential, as is experience with project management platforms like Microsoft Project or Asana. Familiarity with data analysis tools, including Excel or Tableau, is advantageous for interpreting project metrics. Additionally, we require hands-on experience with collaboration software, such as Slack or Microsoft Teams, to facilitate seamless communication among team members.
High proficiency in Adobe Creative Suite applications, specifically Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design platforms is essential.
Social media content creation tools empower teams to develop, curate, and distribute engaging digital content across various platforms efficiently. These solutions streamline workflows through features like scheduling, analytics, and collaboration, enabling consistent brand messaging and audience growth. Ideal candidates should possess expertise in tools such as Canva, Adobe Creative Suite, or Hootsuite, along with proficiency in platform-specific best practices for LinkedIn, Instagram, Facebook, Twitter, and TikTok. Responsibilities include crafting compelling copy, designing visuals, analyzing performance metrics, and optimizing content for maximum reach and engagement. Strong organizational skills, creativity, and a deep understanding of digital marketing trends are essential for success in this role.
Proficiency in video production and editing techniques is required.
Proficiency in leveraging digital marketing tools and analyzing performance metrics is essential.
Nice to Have:
Seeking professionals with experience in retail, e-commerce, lifestyle, luxury, hospitality, FMCG, or consumer brands.
A strong grasp of contemporary digital content trends and a strategic focus on social-first marketing initiatives are required.
Proven track record in successfully spearheading brand refresh initiatives or comprehensive rebranding efforts.
Prospective candidates who meet the requirements are encouraged to submit their CV along with a portfolio showcasing their top brand and campaign work to hr@bottleking.ng, ensuring the job title is included in the email subject line.
Qualifications
BA/BSc/HND
Experience Required
5 years
