About the job
Implementing commercial strategies for Specialized Nutrition within the designated geographical area to enhance brand equity and endorsement among trade customers, medical professionals, and relevant institutions, as well as to drive market share growth for infant-related products.
Medical professionals are responsible for fostering engagement and organizing activities across various channels to enhance communication, collaboration, and professional development within the healthcare community. This role involves curating and delivering relevant content, managing interactive sessions, and ensuring active participation from medical practitioners to drive continuous learning and improvement in clinical practices. Strong interpersonal skills, a deep understanding of medical trends, and the ability to facilitate meaningful discussions are essential for success in this position. Additionally, proficiency in digital platforms and tools for virtual engagement is often required to support remote and hybrid learning environments.
Develop and implement strategic visit plans targeting healthcare professionals and medical institutions to secure commitments and cultivate strong advocacy, ultimately driving recommendations and acquiring new users.
Facilitate strategic meetings and one-on-one engagements with healthcare professionals (HCPs), aligning with either brand development or nutrition education objectives.
Overseeing pivotal healthcare facility accounts, this role involves navigating intricate recommendation processes and fostering collaborative partnerships to ensure high-value account request fulfillment.
Gather and evaluate pertinent market data to monitor the effectiveness of medical operations and facilitate informed decision-making.
Salesforce Effectiveness and Data Management involves optimizing the utilization of Salesforce tools to enhance operational efficiency while ensuring the accuracy, integrity, and security of organizational data. This role requires proficiency in configuring, customizing, and maintaining Salesforce platforms to align with business objectives, as well as analyzing data to generate actionable insights. Responsibilities include managing user access, troubleshooting technical issues, and implementing best practices for data governance to support decision-making processes. Additionally, the position demands expertise in reporting, dashboards, and automation tools to streamline workflows and improve overall system performance.
Ensures accurate medical customer segmentation, profiling, and targeting (PST) to enhance the productivity of field operations.
The CRM platform will be used to systematically record easily accessible and relevant information, as well as log call conversations, to enhance efficiency and provide a reference for future medical customer engagements.
Gather, document, and present detailed territory insights, sales projections, market trends, and competitive intelligence using a CRM platform tailored to medical operations.
Consumer marketing initiatives will be executed through the development and execution of strategic marketing plans tailored to target consumer segments, ensuring alignment with organizational objectives and market dynamics.
Assist in establishing and evaluating the performance of brand-centric campaigns and school engagement initiatives.
Track and evaluate community engagement metrics and satisfaction levels following nutrition outreach initiatives.
Provides essential accountability and assistance in achieving primary objectives for business-assigned initiatives and projects.
You will engage in operational collaboration with the CDSM team to ensure seamless integration of processes and streamline workflow efficiency.
Facilitate structured training sessions to address knowledge gaps and code-related deficiencies within the secondary Salesforce team regarding SN protocols.
Leverage relationships with hospital-affiliated retail outlet owners and aisle attendants to solicit detailed feedback on SN products—including competitor insights—thereby gathering, monitoring, and documenting market intelligence. Maintain regular follow-up and coordinate closely with the sales team to guarantee consistent product availability.
The hospital product order requests, once written and approved, are coordinated and communicated effectively.
Qualifications
BA/BSc/HND
