Oversee a range of duties encompassing project planning, execution, and evaluation to ensure alignment with organizational goals and deliverables. Coordinate cross-functional teams, allocate resources efficiently, and monitor progress to maintain timelines and quality standards. Identify and mitigate potential risks, troubleshoot issues, and implement corrective actions to sustain operational continuity. Facilitate communication between stakeholders, provide regular updates, and foster collaboration to achieve project milestones. Ensure compliance with industry regulations, internal policies, and best practices throughout all phases of work.
Develop and implement strategic paid advertising campaigns, leveraging data-driven insights to optimize performance and maximize ROI.
We develop, execute, and oversee paid advertising initiatives spanning Meta platforms (including Facebook and Instagram), TikTok, Google, and YouTube.
Design and organize campaigns, audiences, ad sets, and budgets to maximize performance while ensuring efficient spending.
Align each campaign with the organization’s strategic objectives, financial performance targets, and established brand standards to ensure cohesive execution and measurable impact.
Assume complete responsibility for campaign setup, execution, and performance management, overseeing all phases from initial launch through to ongoing optimization.
Campaign Optimization and Expansion: Enhancing performance metrics and strategically scaling initiatives to maximize reach, engagement, and ROI while ensuring efficient resource allocation and sustained growth. This involves analyzing data-driven insights, refining targeting parameters, and implementing scalable solutions to elevate campaign effectiveness and achieve predetermined business objectives.
Monitor campaign performance on a daily basis and refine strategies in alignment with critical metrics such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Return on Advertising Spend (ROAS).
Analyze and determine successful campaigns, then implement robust scaling strategies to optimize revenue generation effectively.
Analyze underperforming campaigns and implement prompt, data-informed corrective measures to optimize performance.
Rigorously evaluate creatives, messaging, targeting approaches, and promotional offers to enhance campaign performance incrementally.
Improving website performance and optimizing conversion funnels to enhance user experience and drive higher engagement and conversions.
Craft and refine landing pages and product pages to enhance the efficiency of converting visitors into paying customers.
Analyze the customer journey to pinpoint areas where drop-offs occur, implementing strategic solutions to minimize friction and enhance completion rates.
Ensure complete consistency among advertising messaging, landing pages, and product offerings to provide users with a cohesive and uninterrupted experience.
Partner with cross-functional teams to enhance funnel performance metrics and maximize conversion efficiency across the entire pipeline.
SEO & Organic Growth: Spearhead initiatives to enhance search engine optimization and drive sustainable growth through organic channels. Develop and implement strategies to improve website visibility, increase search rankings, and attract high-quality organic traffic. Conduct keyword research, analyze performance metrics, and optimize on-page and off-page elements to align with search engine algorithms. Collaborate with content, design, and development teams to ensure cohesive execution of SEO best practices. Monitor industry trends, competitor activities, and algorithm updates to adapt strategies proactively. Track and report on key performance indicators to measure success and identify areas for improvement. Requires expertise in SEO tools (e.g., Google Analytics, SEMrush), proficiency in data analysis, and a results-driven mindset.
Enhance website visibility and organic reach by executing structured search engine optimization (SEO) initiatives.
Enhance product pages and associated content to target pertinent, high-intent keywords, thereby attracting pre-qualified visitors to the site.
Explore and capitalize on avenues to consistently expand organic traffic while integrating and optimizing paid acquisition strategies.
Responsible for gathering, analyzing, and interpreting data to inform strategic decisions, ensuring accurate tracking and measurement of key performance indicators (KPIs). Oversees the implementation and maintenance of tracking systems to capture relevant metrics across digital platforms and business operations. Collaborates with cross-functional teams to develop data-driven insights, optimize processes, and enhance overall performance. Requires proficiency in data analysis tools, statistical methods, and reporting frameworks to deliver actionable recommendations. Ensures compliance with data governance policies while maintaining data integrity and security.
Monitor and evaluate campaign effectiveness by leveraging data analytics software and platform dashboards to extract actionable insights.
Implement and maintain tracking systems such as Meta Pixel, Conversion API, and Google Tag Manager to ensure optimal functionality.
Ensure the integrity of data across every platform to facilitate dependable performance assessments and informed decision-making.
Transform raw data into meaningful, strategic insights that inform decision-making and enhance the effectiveness of campaigns and overall strategies.
Collaborate creatively with cross-functional teams to develop innovative solutions that align with project goals and enhance overall outcomes through shared insights and diverse perspectives.
Collaborate effectively with the content and design teams to produce high-impact ad creatives and copy that drive performance.
Deliver data-backed insights to enhance the efficacy of visuals, messaging, and written content, driving improved creative outcomes.
Maintain uniform brand messaging and tone across all paid campaigns consistently at all times.
Budget & Spend Management: This role involves overseeing financial allocations, monitoring expenditures, and ensuring adherence to approved budgets. Responsibilities include analyzing spending patterns, identifying cost-saving opportunities, and providing strategic recommendations to optimize resource utilization. The position requires proficiency in financial software, strong analytical skills, and meticulous attention to detail to maintain fiscal discipline and align spending with organizational objectives.
Oversee the strategic distribution and optimization of advertising expenditures across various platforms and campaigns to ensure maximum efficiency and effectiveness.
Analyze real-time performance metrics to allocate funds strategically, focusing resources on the most effective channels and campaigns.
Monitor cost efficiency in real-time to ensure alignment with ROAS and CAC targets, making timely budget adjustments as necessary.
Maintain strict spend discipline and profitability as the organization scales, ensuring sustainable growth without compromising financial efficiency.
Conduct in-depth market research to identify emerging trends, growth opportunities, and strategic insights that inform business decisions and drive expansion initiatives. Analyze market dynamics, competitive landscapes, and customer behaviors to uncover actionable intelligence essential for fostering sustainable growth and maintaining a competitive edge.
Analyze market trends and competitive advertising efforts to shape strategic decisions and uncover potential opportunities.
Remain current with modifications to platform algorithms, policy revisions, and emerging advertising trends to ensure optimal performance and compliance.
Explore innovative channels, untapped audience segments, and strategic acquisition opportunities to drive sustainable business expansion.
Requirements
Professionals should hold either an OND, HND, or B.Sc. degree, accompanied by a minimum of two and up to eight years of relevant work experience.
We kindly request that you apply by sending your application through the specified method outlined in the job posting.
Qualified candidates who meet the requirements are encouraged to submit their CV and cover letter to recruitment@maracruizorganics.com, ensuring the job title is included in the email subject line.
Qualifications
BA/BSc/HND , OND
Experience Required
2 - 8 years
