Description
We are seeking an experienced Senior Sales Development Associate to lead and mentor our sales development team, driving consistent production of high-quality leads while maintaining CRM integrity and enhancing conversion rates throughout the sales pipeline.
Oversee and execute various tasks integral to the role, ensuring adherence to established protocols and standards. Coordinate with team members to facilitate efficient workflows and achieve departmental objectives. Perform data analysis and reporting to support informed decision-making processes. Maintain accurate records and documentation in compliance with regulatory requirements. Contribute to strategic planning initiatives and monitor progress toward established goals. Address operational challenges proactively and implement corrective measures as needed. Collaborate with cross-functional departments to streamline processes and enhance overall productivity.
You will be tasked with fulfilling a range of responsibilities, including but not limited to overseeing assigned projects, coordinating cross-functional teams, and ensuring timely delivery of objectives while maintaining high standards of quality. Additionally, you will be expected to analyze data, report findings, and make data-driven recommendations to senior management. Collaboration with stakeholders, adherence to company policies, and proactive problem-solving will be integral to your role. Strong organizational skills, attention to detail, and the ability to work under tight deadlines are essential.
Provide guidance and mentorship to team members, fostering their professional growth and development while ensuring alignment with organizational objectives.
Spearhead the direction and supervision of a team comprising Sales Development Associates (SDA’s).
Conduct periodic meetings to assess progress, provide constructive feedback, and support team members in their professional development.
Recognize signs of difficulty in individuals and develop tailored strategies to support their improvement.
Establish measurable objectives and ensure the team understands their roles and responsibilities.
Develop and refine processes and scripts to enhance operational efficiency and ensure consistency in workflows, drawing upon technical expertise and innovation to create solutions that meet organizational objectives.
Develop and oversee the scripts utilized by SDA’s during interactions with prospects, encompassing both inbound and outbound communications.
Revise the inbound qualification script to enhance clarity and effectiveness, ensuring it accurately verifies key details, transparently shares the source of the prospect’s information, and confirms their level of interest.
Create and document the outbound sales development script. Write down the full SDA qualification process so that anyone can follow it.
Training and Development: Design and deliver training programs to enhance employee skills and performance. Develop engaging learning materials and facilitate sessions to ensure knowledge retention. Collaborate with managers to identify training needs and measure the effectiveness of programs. Stay updated on industry trends and best practices to incorporate relevant methodologies. Requires experience in instructional design, strong communication skills, and proficiency in learning management systems.
Develop and implement a comprehensive training program tailored for newly onboarded Software Development Analysts to ensure a smooth integration into the team.
Develop comprehensive training materials, design live test marking schemes, and create recorded assessment content.
Ensure that newly hired Service Delivery Associates (SDA’s) are fully prepared to handle customer calls upon deployment. Deliver continuous training updates whenever modifications occur in scripts, products, or operational procedures.
Responsible for overseeing the administration and strategic distribution of leads, ensuring optimal allocation to the appropriate teams or individuals for timely follow-up and conversion.
Responsibilities include distributing incoming leads to SDRs for qualification purposes.
Oversee the administration of partner-generated lead lists, guaranteeing equitable and streamlined distribution processes.
Plan and oversee the team’s efforts to prequalify previously closed-lost leads and churned accounts, creating fresh opportunities for growth.
You will be responsible for developing, maintaining, and optimizing dashboards, metrics, and reporting systems to provide actionable insights. Your role involves ensuring data accuracy and consistency while designing user-friendly visualizations that facilitate informed decision-making. Additionally, you will collaborate with stakeholders to define key performance indicators (KPIs) and track progress against strategic objectives. Proficiency in data visualization tools, strong analytical skills, and attention to detail are essential for success in this position. Experience with SQL, business intelligence platforms, and data modeling will be advantageous.
Design and oversee dynamic dashboards that provide real-time visibility into team performance metrics and key indicators. Continuously update and refine these visualizations to ensure accuracy, relevance, and accessibility for stakeholders.
Track essential performance indicators, including lead generation, sales-qualified leads (SQLs), sales-accepted leads (SALS), rejection rates, and conversion ratios such as Lead-to-SAL and SQL-to-SAL.
Analyze metrics segmented by geography and individual SDA to identify emerging trends and potential issues.
Analyze data to pinpoint successes, failures, and key areas requiring focused enhancements.
Develop strategic outbound sales initiatives to drive revenue growth and expand market reach. Identify high-potential prospects through thorough market research and targeted outreach, ensuring alignment with organizational sales objectives. Establish and maintain robust pipelines by executing structured sales processes, including lead qualification, follow-ups, and conversion tracking. Collaborate with internal teams to refine messaging, optimize sales strategies, and enhance overall performance. Utilize data-driven insights to prioritize opportunities and maximize sales efficiency while meeting or exceeding quarterly targets.
We will establish and execute an outbound prospecting initiative, a newly created function within the organization.
Craft outbound scripts, compile targeted prospect lists, and design structured outreach sequences to drive engagement and conversion.
Establish and track distinct objectives to evaluate the effectiveness of outbound initiatives, distinguishing them from inbound performance metrics.
Seeking a highly skilled and motivated individual to join our team as a [Job Title]. The ideal candidate will possess a minimum of [X] years of experience in [relevant field/industry], along with a proven track record of [specific skills or achievements]. Proficiency in [specific software, tools, or methodologies] is essential, and strong problem-solving abilities are required to navigate complex challenges. The role demands excellent communication skills to collaborate effectively with cross-functional teams and stakeholders. A Bachelor’s degree in [related field] or equivalent experience is mandatory, and additional certifications in [specific areas] are a plus. The successful candidate must demonstrate adaptability, attention to detail, and a commitment to delivering high-quality results in a fast-paced environment.
A bachelor’s degree or higher national diploma in any field of study is required.
Applicants must either have completed the National Youth Service Corps (NYC) program or possess a valid exemption certificate.
Requires at least three years of hands-on experience in sales or sales development roles.
Demonstrated leadership in directing or managing a group of individuals effectively.
Effective communication abilities in both written and verbal formats are essential.
Proficient in handling data analysis, creating visual dashboards, and interpreting performance metrics to drive informed decision-making.
Demonstrates a strong command of the Microsoft Office Suite, encompassing advanced skills in Word, Excel, PowerPoint, and Outlook to efficiently manage documents, data analysis, presentations, and communications.
Proven capability to excel in a fully remote work setting, maintaining high productivity and collaboration standards without physical proximity.
Nice To have:
Proficiency in utilizing Zoho CRM or alternative customer relationship management platforms, such as Salesforce, HubSpot, or Fresh sales, is essential.
Candidates should have a proven ability to develop sales scripts and qualification frameworks from the ground up.
Proficiency in developing dashboards and reports to monitor sales performance indicators is required.
Seeking professionals with a background in health technology, health insurance, or B2B sales, along with a proven ability to train or onboard new members of the sales team.
We seek professionals skilled in reviving previously closed-lost leads or accounts that have experienced churn, ensuring renewed engagement and potential business opportunities.
Qualifications
BA/BSc/HND
