Petroleum Kinsmen Foods seeks a self-assured and highly disciplined Field Sales Representative to expand the distribution of Kinsmen Food products throughout Lagos and surrounding trade corridors.
The successful applicant should feel at ease calling on provision stores, local retailers, mini-marts, open-market vendors, food vendors, educational institutions, canteens, and small-scale distributors. Essential attributes include a talent for cultivating relationships, presenting products effectively, maintaining diligent follow-up, and possessing foundational commercial awareness.
The role involves promoting a packaged food product, requiring the candidate to articulate its value proposition effectively, enhance in-store presence, drive recurring purchases, and provide accurate market feedback.
Oversee a diverse range of duties encompassing strategic planning, operational execution, and performance evaluation to ensure organizational objectives are met efficiently. Collaborate with cross-functional teams to streamline processes, enhance productivity, and foster innovation. Develop and implement policies, procedures, and best practices to maintain high standards of quality and compliance. Monitor key performance indicators (KPIs) to assess progress and identify opportunities for improvement. Serve as a liaison between departments to facilitate seamless communication and alignment with company goals. Lead initiatives that drive growth, cost reduction, and sustainability while maintaining a focus on customer satisfaction and stakeholder value.
Each day, you will conduct visits to designated sales territories, identifying and engaging new retail prospects while also establishing and maintaining retail account relationships.
Experienced professionals will engage with retailers, resellers, food vendors, educational institutions, and small-scale distributors to present the Kinsmen Product effectively.
Craft a compelling narrative that effectively communicates the product’s unique value proposition, emphasizing its distinctive carrot and soy positioning to resonate with target audiences.
Process orders, ensure timely delivery follow-ups, and facilitate repeat purchases to enhance customer satisfaction and retention.
Oversee the presentation and visibility of products within retail environments, ensuring they are prominently and attractively displayed at all times.
Execute market activation initiatives, conduct tasting sessions, and engage with retailers to drive brand visibility and sales performance.
Analyze customer feedback, gather competitor pricing data, and identify market objections to inform strategic decisions.
Develop and maintain strong partnerships with retail partners while addressing and resolving straightforward customer concerns efficiently.
Ensure compliance with established company protocols regarding payment collection follow-up procedures.
Diligently log all daily activities, including visitor counts, order details, financial transactions, customer feedback, and operational status of the outlet.
Ensure the safeguarding of company sales materials, including posters, table cards, and display stands.
Collaborate with the team to meet weekly sales objectives and expand outlet presence.
Requirements
A minimum of SSC or OND is required; candidates with higher qualifications will be given preference.
Proficiency in FMCG, food product sales, retail sales, open-market sales, or field sales is highly desirable.
Must demonstrate adaptability to frequent market visits and shop inspections on a daily basis.
Must demonstrate persuasive, polite, and confident communication when engaging with retailers.
Proficient in essential sales principles, including pricing strategies, margin management, credit risk assessment, follow-up protocols, and payment collection procedures.
Maintains unwavering integrity, consistently demonstrates dependability, and ensures the timely submission of precise daily reports.
Proficient in utilizing WhatsApp and fundamental mobile applications for reporting purposes.
Proficiency in navigating Lagos’ trade routes is considered beneficial.
Candidates must be prepared to complete a brief, objective sales evaluation as part of the final selection process.
Proficient proficiency in written and verbal communication is essential, along with exceptional analytical and problem-solving capabilities. Candidates must demonstrate strong organizational skills and meticulous attention to detail to ensure accuracy in all tasks. Proficiency with relevant software applications, including Microsoft Office Suite and project management tools, is required. Prior experience in a similar role, coupled with the ability to work both independently and collaboratively within a team, is highly desirable. A commitment to meeting deadlines and maintaining high productivity levels is expected.
Skilled professionals are sought to engage with customers in a retail environment, demonstrating exceptional service and product knowledge to drive sales and meet targets. Candidates must possess strong interpersonal skills, the ability to handle transactions efficiently, and a keen eye for customer satisfaction. Responsibilities include assisting patrons with inquiries, managing inventory, and maintaining a clean, organized store layout to enhance the shopping experience. Familiarity with point-of-sale systems and prior retail experience are advantageous, though training may be provided for motivated individuals.
We prioritize the cultivation of strong, enduring professional relationships to drive mutual success and satisfaction. Our team seeks an individual adept at understanding client needs, anticipating challenges, and delivering tailored solutions with a proactive and empathetic approach. Responsibilities include maintaining regular communication, addressing concerns promptly, and fostering trust through consistent, high-quality engagement. Ideal candidates demonstrate exceptional interpersonal skills, emotional intelligence, and a commitment to long-term client retention and growth.
Craft compelling narratives that bring products to life, highlighting their unique features and value propositions to engage target audiences effectively. Develop clear, persuasive messaging across various marketing channels, ensuring consistency in brand voice and tone. Collaborate with cross-functional teams, including design, marketing, and sales, to align product stories with business objectives and customer needs. Conduct thorough research on market trends, competitor offerings, and customer insights to inform storytelling strategies and refine messaging. Tailor communications for diverse segments, from technical audiences to general consumers, while maintaining authenticity and relevance. Measure the impact of storytelling efforts through performance metrics and customer feedback, adjusting approaches as needed to optimize results.
Skilled in strategic negotiation, the ideal candidate will leverage persuasive techniques to secure favorable terms and resolve disputes effectively. Proficiency in active listening and clear communication is essential to identify underlying interests and craft mutually beneficial agreements. Experience in contract negotiations, pricing discussions, or conflict resolution is highly valued, along with a demonstrated ability to analyze data and anticipate counterarguments. Strong interpersonal skills and emotional intelligence enable the candidate to build trust and navigate complex interpersonal dynamics. The role may require participation in multi-party discussions, demanding adaptability and the capacity to balance competing priorities while maintaining professionalism under pressure.
Diligently track and pursue outstanding payments to ensure timely collection and resolution of accounts receivable, maintaining accurate records of all transactions and communications with clients regarding payment status.
We are seeking a dynamic professional to drive market activation initiatives, ensuring our products and services achieve maximum visibility and engagement. The successful candidate will develop and execute strategic plans to stimulate demand, enhance brand awareness, and foster consumer interest through targeted campaigns, partnerships, and promotional activities. Responsibilities include collaborating with cross-functional teams, analyzing market trends, and measuring campaign effectiveness to optimize performance. Strong analytical skills, creativity, and the ability to manage multiple projects with precision are essential. Ideal candidates possess experience in marketing, sales, or related fields and a proven track record of delivering measurable results in dynamic environments.
Commercial awareness encompasses a solid understanding of the business environment, market trends, and economic factors that influence an organization’s operations and decision-making processes. It involves staying informed about industry developments, competitive dynamics, and regulatory changes to make well-informed strategic choices. Additionally, it requires an appreciation of financial principles, customer needs, and internal company capabilities to effectively align business objectives with market realities.
Compiles and submits daily reports summarizing sales activities to provide accurate and timely performance updates.
The perfect fit for this position will be a motivated professional with a strong commitment to delivering exceptional results. Candidates should possess a minimum of five years of relevant experience, along with proven expertise in the required technical or industry-specific skills. A bachelor’s degree in a related field is essential, and any applicable certifications will be considered advantageous. The ideal individual will demonstrate strong problem-solving abilities, excellent communication skills, and a collaborative mindset. Responsibilities include managing complex projects, leading cross-functional teams, and ensuring adherence to company policies and industry standards. Additionally, the candidate must exhibit a proactive attitude, adaptability to evolving challenges, and a dedication to continuous professional growth.
The successful candidate must excel beyond mere communication skills. They should possess the ability to establish new retail locations, cultivate strong relationships with retailers, uphold pricing integrity, ensure consistent follow-through, manage payment collections, and foster loyalty among first-time buyers to encourage repeat business.
The role offers a fixed base salary of $50,000 per month, supplemented by a 2% commission on all sales successfully collected.
Qualifications
OND , Secondary School (SSCE)
Experience Required
2 years
