The Role
We seek a visionary Creative Lead to jointly spearhead our branding and marketing initiatives, establishing, safeguarding, and advancing Bottle King’s visual identity while elevating creative standards across all customer interactions.
You excel in both strategic planning and hands-on execution, seamlessly blending creative leadership with meticulous implementation. Your ability to transform commercial goals into compelling concepts elevates brand awareness, sparks consumer desire, and drives sales. With a disciplined approach, you ensure these initiatives are delivered consistently, maintaining brand integrity and meeting deadlines without compromise.
What You’ll Own
You will be responsible for developing and maintaining the brand’s strategic direction while ensuring consistent brand stewardship across all channels and touchpoints. This involves crafting and implementing brand guidelines, overseeing brand consistency, and guiding cross-functional teams to align with the brand vision and objectives. Your role will require a deep understanding of market trends, consumer insights, and competitive landscapes to inform strategic decisions and drive brand growth. Additionally, you will monitor brand performance, track key metrics, and provide recommendations for continuous improvement to enhance brand equity and market positioning.
Develop and steward Bottle King’s brand identity, positioning, and visual standards, ensuring alignment with strategic objectives and fostering consistent, impactful expression across all touchpoints.
Ensure strict adherence to and continuous management of brand guidelines, upholding their integrity without compromise.
Deliver a consistently high-quality, premium representation of the brand at all customer interaction points, ensuring alignment with established standards.
Spearhead strategic efforts to enhance brand recognition and shape positive brand perception.
Creative leadership encompasses shaping the vision, tone, and artistic direction of projects to ensure alignment with brand identity and strategic goals. This role requires a keen eye for design trends, a deep understanding of visual storytelling, and the ability to inspire cross-functional teams—including designers, writers, and marketers—to execute cohesive, compelling concepts. Responsibilities include overseeing creative briefs, guiding concept development, and collaborating with stakeholders to refine deliverables that meet both creative and business objectives. Strong project management skills, adaptability to evolving creative challenges, and a portfolio demonstrating innovative work are essential.
Spearhead the development and implementation of campaigns, overseeing their progression from initial briefing to final delivery.
Craft compelling creative briefs and oversee the artistic direction of photography, video, video production, advertising campaigns, and events with precision and innovation.
Establish and uphold stringent quality standards for all creative deliverables.
Campaigns & commerce: Spearhead strategic initiatives that blend marketing campaigns with commercial objectives, driving brand visibility and revenue growth. Develop and execute integrated promotional strategies across multiple channels, leveraging data-driven insights to optimize performance. Collaborate with cross-functional teams to ensure alignment between campaign goals and business targets, while monitoring KPIs to assess impact. Analyze market trends and consumer behavior to refine messaging and enhance customer engagement, ultimately fostering sustainable commercial success.
Collaborate with the marketing team to develop cohesive campaigns that span across multiple channels.
Translate key initiatives—such as product launches, promotional campaigns, and seasonal events—into engaging and impactful creative content.
We seek innovative perspectives that set Bottle King apart in the marketplace.
Providing strategic direction and oversight for content and design initiatives, this role entails leading creative teams to develop compelling narratives and visually engaging materials that align with organizational objectives. Responsibilities include establishing clear creative standards, fostering collaboration between content creators and designers, and ensuring brand consistency across all platforms. The ideal candidate will possess a proven track record in content strategy, design execution, and team leadership, with a keen eye for detail and a commitment to innovative storytelling.
Skilled professionals in design, content creation, photography, videography, and freelance work are sought.
Before deployment, conduct a thorough review and provide final approval for all creative assets to ensure they meet brand standards and quality expectations.
Responsible for managing production processes spanning social media, web platforms, email campaigns, digital advertisements, print materials, and event branding initiatives.
Craft and distribute engaging digital content across various social media platforms to enhance brand visibility and foster audience engagement. Develop and execute comprehensive social media strategies aligned with organizational objectives, ensuring consistent messaging and brand identity. Analyze performance metrics to refine approaches and optimize reach, utilizing analytics tools to track key indicators such as engagement rates, follower growth, and conversion metrics. Collaborate with cross-functional teams to align campaigns with broader marketing initiatives and maintain a cohesive digital presence. Stay abreast of industry trends, platform algorithm changes, and emerging digital marketing techniques to drive innovation and maximize impact.
Direct the strategic direction of content initiatives for social media platforms and bottleking.ng to ensure cohesive messaging and brand alignment.
Identify and capitalize on developing creative trends proactively to gain a competitive edge.
Leverage campaign insights and audience analytics to enhance the effectiveness of creative assets.
Overseeing production processes and project execution to ensure timely delivery, adherence to quality standards, and efficient resource allocation. Coordinating cross-functional teams, managing timelines, and mitigating risks to achieve project objectives while maintaining budgetary constraints. Implementing best practices in workflow optimization and performance tracking to enhance operational efficiency and meet organizational goals.
Develop and manage creative calendars and production schedules with precision and efficiency.
Collaborate with both internal stakeholders and external partners to align objectives and facilitate seamless communication across all parties involved.
Execute numerous campaigns simultaneously, ensuring adherence to both deadlines and financial parameters.
Success is gauged through a combination of key performance indicators tailored to the role, including revenue growth, customer satisfaction scores, and operational efficiency metrics. Regular evaluations are conducted to assess progress against predefined targets, with feedback loops integrated to drive continuous improvement. Collaboration with cross-functional teams ensures alignment with broader organizational goals, while data-driven insights inform strategic adjustments. Recognition of achievements is tied to both short-term milestones and long-term impact, reinforcing accountability and fostering a culture of excellence.
Maintains a uniform and cohesive brand identity across all marketing channels and touchpoints.
Crafting and expanding the campaign’s audience reach and fostering meaningful interactions among target demographics are essential objectives. This involves strategically amplifying the campaign’s visibility and driving measurable engagement metrics to ensure effective communication and connection with the intended audience.
Expanding brand recognition and cultivating a larger, more engaged audience are critical objectives.
Ensuring the timely submission of creative materials and efficient processing of assets remain paramount priorities.
The quality and impact of creative deliverables are paramount. This role demands a consistent commitment to producing high-caliber content that meets strategic and artistic standards. Excellence in innovation and execution is expected to ensure outputs resonate with target audiences and align with organizational goals.
Facilitates the generation of leads, drives sales growth, and enhances overall revenue.
What You’ll Bring
With expertise in [specific field or industry], you bring a proven track record of [X years/months] of hands-on experience in [relevant tasks or roles]. Your background includes proficiency in [specific skills, tools, or methodologies], demonstrated through [specific achievements or projects]. Additionally, you possess strong [soft skills, e.g., communication, problem-solving], which enable you to thrive in [specific work environment or team dynamics]. Your experience aligns seamlessly with the demands of this position, ensuring you can contribute meaningfully from day one.
A minimum of five years of professional experience in creative direction, brand management, advertising, or marketing is required.
Established expertise in brand development and strategic management, coupled with a proven ability to lead and mentor creative teams toward achieving shared objectives.
A robust portfolio showcasing expertise in branding, strategic campaign development, and innovative creative leadership.
Capabilities include a proven ability to analyze complex data sets and derive actionable insights, proficiency in statistical modeling and machine learning techniques, and strong programming skills in languages like Python, R, or SQL. Experience with data visualization tools such as Tableau or Power BI is required, along with a deep understanding of databases and query optimization. The ideal candidate should demonstrate excellent problem-solving abilities, effective communication skills to convey technical findings to non-technical stakeholders, and a track record of delivering high-impact solutions. Familiarity with cloud platforms like AWS, Azure, or Google Cloud is highly desirable, as is experience with big data technologies such as Hadoop or Spark. Additionally, a background in mathematics, statistics, or a related quantitative field is essential, complemented by at least three years of hands-on experience in a data-driven role.
A profound capacity for crafting compelling brand identities and masterfully conveying narratives through striking visual elements is essential.
Proficient understanding of marketing principles and consumer psychology is essential.
Demonstrates mastery of design principles and methodologies, with extensive expertise in the creative process.
Proven ability to communicate effectively and deliver compelling presentations.
Balancing imaginative thinking with practical commercial considerations is essential.
Accomplishes leadership of projects and engagement with stakeholders with a high degree of proficiency.
Crafting high-quality, efficient, and innovative solutions demands proficiency with a diverse array of specialized instruments and platforms. Candidates must possess expertise in leveraging these tools to streamline workflows, enhance productivity, and achieve project objectives with precision. Familiarity with industry-standard software, programming languages, and analytical frameworks is essential to execute tasks effectively and adapt to evolving technological demands.
Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, is required.
Proficiency in Figma or comparable design software is required.
We develop and manage innovative social content creation tools designed to enhance digital engagement and streamline content production. These tools empower users to efficiently generate, curate, and distribute compelling social media content across multiple platforms. Ideal candidates will possess a strong proficiency in social media trends, digital marketing strategies, and content optimization techniques. Responsibilities include collaborating with cross-functional teams to conceptualize tool features, ensuring seamless integration with existing platforms, and maintaining high standards of user experience and functionality. Candidates should demonstrate experience in content creation, platform integration, and a deep understanding of social media algorithms to drive engagement and performance.
Proficient in video production and editing techniques is required.
Proficient in utilizing digital marketing platforms and analytics tools to drive data-informed decision-making and optimize campaign performance.
Nice to Have:
Candidates should possess prior experience in retail, e-commerce, lifestyle, luxury, hospitality, fast-moving consumer goods (FMCG), or consumer brand sectors.
Comprehensive understanding of current digital content trends and expertise in social-first marketing strategies is required.
Proven track record in overseeing brand refresh initiatives or complete rebranding projects.
Capable and suitable applicants are invited to submit their curriculum vitae alongside a portfolio showcasing their most impactful brand and campaign projects to hr@bottleking.ng, ensuring the email subject line includes the specified job title.
Qualifications
BA/BSc/HND
Experience Required
5 years
