Oversee and execute a comprehensive set of duties encompassing strategic planning, operational management, and cross-functional collaboration to drive organizational objectives. Lead and mentor a high-performing team, fostering a culture of accountability, innovation, and continuous improvement. Develop and implement policies, procedures, and best practices to enhance efficiency, productivity, and compliance with industry standards. Analyze performance metrics, market trends, and stakeholder feedback to identify opportunities for growth and optimization. Represent the organization in key stakeholder engagements, negotiations, and partnerships to strengthen relationships and secure new business opportunities. Ensure adherence to legal, regulatory, and ethical guidelines while maintaining a focus on sustainability and corporate social responsibility.
Strategy & Growth: Formulate the annual brand strategy for Filed Nigeria, including pricing and positioning initiatives. Drive achievement of volume, value, and market share objectives.
Product & Innovation: Introduce new Filed product lines, tailoring items and packaging to align with the preferences and needs of Nigerian consumers.
Consumer Marketing: Develop comprehensive digital strategies, execute market storm initiatives, and orchestrate in-store activations. Collaborate with agencies to craft compelling plans that drive sales.
Trade Marketing: Collaborate with the Sales team to enhance product distribution and maximize visibility throughout Nigeria.
Requirements
With 4 to 6 years of brand management experience in the FMCG sector, preference will be given to candidates with a background in household, home care, or personal care products.
With a proven history of brand growth, you have demonstrated the ability to drive market share increases, execute successful product launches, or deliver measurable returns on marketing investments.
Required qualifications include robust analytical capabilities, a deep understanding of consumer behavior, expertise in digital marketing strategies, solid trade knowledge, and proficiency in executing marketing campaigns alongside data analysis.
Education requirements include a Bachelor of Science degree in Marketing, Business, or a closely related field.
Mindset: Combines practical street-level savvy with polished corporate acumen, seamlessly transitioning from hands-on market engagement in the morning to delivering professional presentations to Filed Germany in the afternoon.
Skilled candidates will have a proven track record in overseeing global brand portfolios or engaging with contemporary trade buyers in the retail sector.
Why consider joining CHF HERON? This dynamic organization offers a rewarding opportunity to contribute to meaningful healthcare initiatives that positively impact communities. As a valued team member, you will engage in collaborative projects, leverage innovative solutions, and play a pivotal role in advancing health equity and access. Ideal candidates will possess a strong educational background in a relevant field, demonstrate exceptional problem-solving skills, and exhibit a commitment to fostering inclusive environments. Responsibilities include developing and implementing strategic programs, analyzing data to drive informed decisions, and maintaining strong stakeholder relationships. Successful applicants will thrive in a fast-paced, mission-driven setting where creativity and dedication are essential.
To foster a global brand at the local level—demonstrating genuine ownership rather than mere task execution—is our core objective.
We offer a competitive salary, complemented by a performance-based bonus, an HMO health plan, and a pension scheme.
Join a rapidly growing FMCG enterprise to advance your career while contributing to a mission of delivering excellence to households across Nigeria.
Please submit your CV and a cover letter, with the subject line “Brand Manager – Filed,” to hr@chfheron.com.
Qualifications
BA/BSc/HND
Experience Required
4 - 6 years
