Description
We are looking for a creative and results-driven Marketing & Branding Specialist to take our brand to the next level.
This role is perfect for someone who can blend storytelling, digital marketing, and data-driven strategies to enhance brand awareness, drive sales, and create engaging content.
You will be responsible for developing and executing marketing campaigns, managing social media, overseeing branding efforts, and ensuring our message resonates with our target audience.
Key Responsibilities
Branding & Strategy:
Develop and maintain a strong and consistent brand identity across all platforms.
Create marketing strategies that align with African Things’ mission and vision to position us as a leader in African-inspired gifts.
Ensure all marketing materials reflect our brand voice, aesthetic, and values.
Conduct competitor and market analysis to refine branding and positioning.
Content Creation & Social Media Management:
Develop compelling and engaging content for social media, websites, blogs, email marketing, and ad campaigns.
Manage and grow African Things’ presence on Instagram, Facebook, LinkedIn, TikTok, and Etsy.
Schedule posts, monitor engagement, and interact with our audience to foster a strong online community.
Work with designers and content creators to produce high-quality visuals and videos.
Advertising & Digital Marketing:
Plan and execute paid digital campaigns on social media and search engines.
Track and analyze campaign performance, using insights to optimize future efforts.
Develop and implement an email marketing strategy to nurture leads and drive conversions.
Explore affiliate and influencer marketing opportunities to expand brand reach.
Sales & Customer Engagement:
Support the sales team by developing marketing materials and promotional strategies.
Work closely with the Etsy team to optimize product listings, run promotions, and drive international sales.
Create and execute campaigns targeting corporate gifting clients.
Performance Tracking & Reporting:
Use Google Analytics, Meta Business Suite, and other tools to measure and report on marketing performance.
Track key metrics such as engagement rates, conversion rates, and sales impact.
Adjust marketing strategies based on data insights to maximize ROI.
Apply via :
docs.google.com