About the Role
Churchgate Group seeks a results-driven Marketing & Communications Lead to spearhead strategic initiatives that deliver tangible business growth for World Trade Center Abuja.
This position is a commercial marketing leadership role focused on driving tangible business outcomes rather than purely social media, content, or awareness initiatives. The ideal candidate will possess the ability to convert marketing investments into increased lease inquiries, membership sign-ups, strategic partnership agreements, and measurable pipeline growth.
You will prioritize key metrics such as ROAS, CAC, and lead generation, moving beyond superficial measures like impressions and engagement. You will seek measurable connections between marketing efforts and revenue outcomes, ensuring accountability at every stage. Your focus will be on designing and implementing scalable systems that drive sustainable commercial expansion with measurable impact.
What You Will Do
You will oversee the comprehensive marketing strategy for WTC Abu Dhabi, providing targeted support to other entities within the Churchgate Group as needed.
Seasoned professionals sought to spearhead marketing strategy and cultivate brand leadership, driving sustainable growth and market differentiation through innovative campaigns and cohesive brand messaging. Candidates must possess a minimum of five years in strategic marketing roles, with a proven track record in brand management, cross-functional collaboration, and data-driven decision-making. Responsibilities include developing and executing comprehensive marketing plans, overseeing brand identity and positioning, leading market research initiatives, and collaborating with sales and product teams to align on business objectives. Exceptional analytical, communication, and leadership skills are essential, along with a deep understanding of consumer behavior and emerging marketing trends. Proficiency in digital marketing tools, CRM systems, and performance analytics is required. A Bachelor’s degree in Marketing, Business Administration, or a related field is mandatory, while an MBA or advanced certification in marketing is strongly preferred.
Craft and implement a thorough, results-driven marketing strategy tailored specifically for WTC Abu Dhabi.
To enhance brand positioning, ensuring alignment with global standards in real estate and trade services, thereby reinforcing market leadership and competitive edge.
Direct the comprehensive annual marketing planning process, oversee budget development, and conduct thorough performance evaluations to ensure strategic alignment and fiscal accountability.
Maintain uniform brand messaging across all touchpoints associated with WTC Abu Dhabi.
We are seeking a skilled professional to oversee digital marketing initiatives and performance management strategies. The ideal candidate will develop and execute comprehensive digital marketing campaigns, analyze performance metrics, and optimize strategies to enhance ROI. Responsibilities include managing social media, email marketing, SEO, and paid advertising, as well as tracking KPIs and preparing detailed reports. Requirements consist of a bachelor’s degree in marketing, business, or a related field, along with 3+ years of experience in digital marketing. Proficiency in analytics tools, such as Google Analytics, and marketing platforms is essential. Strong analytical, creative, and communication skills are also required to drive successful outcomes.
Responsible for the strategic management and execution of advertising campaigns across Meta, Google, LinkedIn, and programmatic platforms.
Develop high-performing digital funnels powered by data to drive lead generation, membership acquisition, leasing conversions, and event registrations.
Oversee the enhancement of website performance, including SEO/SEM strategies, data analysis, and the structural organization of content.
Utilize CRM platforms to automate and optimize marketing processes, enhancing efficiency and effectiveness across campaigns.
Develop interactive dashboards to provide real-time insights into customer acquisition cost, return on ad spend, pipeline contribution, and other critical digital performance metrics.
Traditional and corporate marketing encompasses strategic initiatives aimed at promoting brands, products, and services through conventional and established channels. Professionals in this field are expected to devise and execute comprehensive marketing campaigns that align with organizational objectives, leveraging both traditional media (such as print, television, and radio) and corporate strategies to enhance brand visibility and engagement. Key responsibilities include market research, audience analysis, campaign development, and performance measurement, ensuring alignment with business goals while maximizing return on investment. Strong analytical skills, creative thinking, and proficiency in marketing tools and platforms are essential, along with the ability to collaborate effectively with cross-functional teams. Additionally, a deep understanding of consumer behavior and industry trends is vital for crafting impactful, data-driven marketing solutions.
Develop and oversee the creation of brochures, print advertisements, outdoor campaigns, corporate communications, and event marketing initiatives.
Collaborate closely with media agencies and vendors to execute both above-the-line (ATL) and below-the-line (BTL) campaigns effectively.
Responsible for managing corporate collateral, which encompasses investment and pitch decks as well as executive-level presentations.
We are seeking a dynamic professional to oversee and elevate our content strategy, communications initiatives, and public relations efforts. The ideal candidate will craft compelling narratives, manage media relations, and develop integrated campaigns to enhance brand visibility and engagement. Key responsibilities include creating high-quality written and visual content, coordinating press releases, and fostering strategic partnerships with influencers and stakeholders. Proficiency in digital marketing tools, strong writing skills, and experience in crisis communications are essential. Additionally, the role requires a keen understanding of SEO, analytics, and cross-platform content distribution. A bachelor’s degree in communications, marketing, or a related field is preferred, along with a proven track record in managing PR crises and executing successful campaigns.
Develop and execute a cohesive content strategy spanning social media, digital platforms, print media, events, and stakeholder communications to ensure consistent messaging and engagement across all channels.
Oversee media relations, develop strategic messaging frameworks, lead crisis communication initiatives, and safeguard brand integrity.
Elevate the narrative around WTC Abuja’s premium positioning through compelling storytelling initiatives.
The role involves analyzing customer behavior and market trends to provide actionable insights that drive strategic decision-making. Responsibilities include gathering and interpreting data from various sources, identifying patterns and opportunities, and presenting findings to stakeholders. The ideal candidate possesses strong analytical skills, proficiency in data analysis tools, and the ability to translate complex information into clear, concise recommendations. Experience in market research or a related field is required, along with excellent communication skills to convey insights effectively to diverse audiences.
Perform comprehensive market research, analyze competitors thoroughly, and segment customers effectively to identify key trends and opportunities.
Develop practical, data-driven recommendations from insights to guide strategic decisions for sales and executive leadership teams.
Analyze and assess evolving developments across real estate, membership-based services, trade-related offerings, and event management sectors to maintain a competitive advantage.
Sales Enablement professionals drive revenue growth by equipping sales teams with the tools, resources, and strategies needed to engage prospects effectively and close deals. They collaborate with cross-functional teams, including marketing, product, and enablement, to develop training programs, sales playbooks, and content that align with buyer needs and market trends. Through data-driven insights, they identify performance gaps, refine sales methodologies, and optimize processes to enhance team productivity and customer interactions. This role requires strong analytical abilities, excellent communication skills, and a deep understanding of sales operations to empower teams with actionable insights and foster continuous improvement.
Collaborate effectively with Sales, Trade Services, and Operations teams to align marketing initiatives with commercial goals.
Design and implement strategic toolkits and marketing initiatives that generate quantifiable revenue growth.
Provide internal teams with comprehensive training on brand standards, oversee management processes, and, when necessary, guide the execution of campaigns.
The role involves developing and nurturing strategic partnerships while overseeing event planning initiatives to enhance brand visibility and engagement. Responsibilities include coordinating logistics, managing vendor relationships, and ensuring seamless execution of corporate events, conferences, and promotional activities. Candidates should possess strong organizational skills, exceptional communication abilities, and a proven track record in partnership development or event management. Proficiency in project management tools and a keen eye for detail are essential, along with the capacity to multitask in a fast-paced environment. A background in marketing, communications, or a related field is preferred.
Direct oversight of significant corporate events, trade delegations, business mixers, and industry conferences, including their strategic planning and flawless execution, is required.
Develop and oversee strategic alliances with embassies, chambers of commerce, international trade organizations, and investment promotion agencies.
Enhance WTC Abu Dhabi’s prominence in international trade and business networks worldwide.
We are seeking a seasoned professional to oversee team leadership and vendor management responsibilities. The ideal candidate will spearhead cross-functional teams, ensuring alignment with organizational goals while cultivating strong partnerships with external vendors. This role demands exceptional communication skills to negotiate contracts, resolve disputes, and maintain mutually beneficial agreements. Additionally, the position requires strategic planning to optimize vendor performance, mitigate risks, and drive cost efficiencies. Proficiency in stakeholder management, along with a proactive approach to identifying process improvements, is essential for success in this dynamic environment.
Oversee a team of internal marketing professionals and coordinate with external collaborators such as designers, media agencies, digital consultants, and event partners.
Deliver all marketing materials promptly while maintaining the highest standards of quality.
Proactively engage in discussions to finalize vendor agreements while ensuring compliance with mutually established terms, and conduct ongoing evaluations to assess adherence to specified deliverables.
Success is characterized by consistently achieving or surpassing predefined performance metrics, demonstrating a measurable impact on key business objectives, and fostering collaboration across teams to drive innovation and efficiency. It involves maintaining a high standard of work quality while adapting to evolving business needs and market conditions. Additionally, success includes the ability to mentor junior team members, lead strategic initiatives, and contribute to long-term organizational growth. Recognizing and addressing challenges proactively, as well as delivering results within established timelines, are also critical components of what defines success in this role.
Measuring success in this position will hinge upon tangible commercial achievements, such as:
We are responsible for cultivating high-quality leads aimed at driving leasing inquiries, membership enrollment, and event participation.
Contributions to the marketing-driven revenue pipeline are essential, as they directly influence the growth and sustainability of the organization’s financial performance through strategic marketing initiatives.
Leasing/sales support involves executing marketing initiatives designed to bolster sales efforts. These campaigns are strategically crafted to enhance customer engagement and drive conversions, ensuring alignment with broader sales objectives.
Achieving a quantifiable boost in WTC membership enrollment stands as a primary objective.
We are actively seeking to forge new strategic collaborations with embassies, chambers of commerce, and trade organizations to expand our global reach and enhance mutual growth opportunities.
Positioned as Nigeria’s leading destination, WTC Abu Dhabi distinguishes itself as the premier business and trade hub in the country.
Enhanced market presence – Amplified share of voice
ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) must be maintained within established targets to ensure optimal performance and profitability.
What We Are Looking For
We seek a Commercial Marketing Manager, distinct from a Social Media Manager, to lead our strategic initiatives.
The ideal candidate will possess the following qualifications:
7–12 years of professional marketing expertise, encompassing a broad spectrum of digital and traditional channels, is required for this role.
Accomplished professional with a demonstrated ability to execute integrated, multichannel initiatives that consistently yield measurable commercial results.
With extensive expertise in digital marketing, candidates will demonstrate proficiency in Meta, Google, LinkedIn, programmatic advertising, SEO/SEM, and CRM automation.
Proven expertise in collaborating with high-level leadership, including C-suite executives, is required. The ideal candidate will have a strong track record of effectively communicating and engaging with senior management to drive strategic initiatives and foster executive relationships.
Able to assume VP responsibilities as needed, demonstrating confidence in interacting with both internal teams and external partners.
Mature professionals with strong leadership capabilities are required to demonstrate poise and authority in their roles. Candidates must exude confidence and inspire others through their demeanor and decision-making, ensuring they can effectively guide teams and projects toward success.
Demonstrates strong organizational and planning skills by developing and implementing structured execution frameworks, including comprehensive plans, detailed budgets, and dynamic dashboards, while ensuring accurate and timely reporting.
A bachelor’s degree in Marketing, Business, Communications, or an equivalent discipline is required.
A background in a related field is advantageous, with relevant experience or education serving as a notable advantage.
The ideal candidate will possess extensive experience in industries such as real estate, hospitality, membership programs, retail, finance, or luxury service sectors.
A multinational organization offers valuable exposure to diverse markets, cultures, and operational frameworks, enabling professionals to develop a global perspective and adaptability in dynamic business environments.
Seasoned professionals with a background in marketing within a business-to-business (B2B) or enterprise context are sought after for this role. Applicants should possess prior experience in executing marketing strategies tailored to B2B or enterprise environments.
Seasoned professionals in the luxury sector or those with a refined taste for premium brands are encouraged to apply. Candidates must possess a deep understanding of high-end markets and demonstrate an ability to uphold the elevated standards synonymous with luxury goods and services.
Proven experience with international trade networks and industry associations is required.
Churchgate offers a dynamic and rewarding professional environment where dedicated individuals can thrive and contribute meaningfully to our mission. We seek driven candidates who are eager to leverage their skills in a collaborative setting while embracing innovation and growth opportunities. Applicants should hold a relevant degree or possess equivalent experience, demonstrate strong analytical abilities, and exhibit exceptional communication and organizational skills. Responsibilities include conducting thorough market research, analyzing industry trends, assisting in strategic planning, and fostering productive teamwork to achieve organizational objectives. Join us to develop your career while making a lasting impact in a forward-thinking organization.
This role presents a unique opportunity to spearhead marketing initiatives for World Trade Center Abuja, one of Nigeria’s most distinguished developments. You will be responsible for establishing a high-impact commercial marketing framework that directly contributes to revenue generation, collaborate closely with key leadership stakeholders, and execute campaigns that yield measurable business expansion.
Please forward the requested materials through our careers’ portal.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
7 - 12 years
