Job Summary
Role Owner is expected to create avenues to build a thriving online presence for the SARA community and all our social media platforms.
Key Expectations
A successful SARA Community Manager should fulfill the following duties and responsibilities:
Community Engagement & Activation
Develop and execute strategies to foster an active, supportive, and vibrant community, both online and offline.
Organize and manage events, webinars, and discussions to drive engagement and interaction among members.
Respond promptly to community inquiries, comments, and feedback, ensuring high levels of responsiveness.
Content Creation & Management
Create and curate compelling, informative, and inspiring content for the SARA initiative, community and social media platforms, including articles, posts, videos, and infographics.
Manage the content calendar to ensure consistent and timely delivery of materials aligned with SARA’s mission.
Collaborate with the SARA team and marketing teams to brainstorm ideas and maintain cohesive messaging across platforms.
Social Media Oversight
Strategically oversee SARA community’s social media accounts (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) in collaboration with the Bank’s content and marketing team.
Monitor and analyze social media performance metrics to optimize engagement strategies.
Leverage trends, hashtags, and opportunities to maximize reach and visibility.
Implement strategies to grow the social media community to a minimum of one million followers within a year.
Community Growth & Outreach
Work with the Community Manager to Design and implement growth strategies to expand the SARA community both online and offline.
Build partnerships with influencers, brands, and organizations aligned with SARA’s vision to enhance awareness and membership.
Create targeted campaigns to onboard new members and ensure retention of existing ones.
Member Experience & Feedback
Conduct surveys, polls, and feedback sessions to understand community needs and improve user experience.
Analyze insights and feedback to refine community initiatives and platform enhancements.
Provide personalized support to members, ensuring a welcoming and inclusive environment.
Reporting & Analytics
Track and report key performance metrics related to community engagement, growth, and social media impact.
Prepare weekly and monthly reports highlighting activities, successes, challenges, and recommendations.
Utilize data-driven insights to refine strategies and improve outcomes.
Collaboration & Strategy
Work closely with the SARA by WEMA team to align initiatives with the broader mission of empowering women.
Participate in strategic planning sessions to identify opportunities for community growth and engagement.
Stay informed on industry trends, best practices, and emerging platforms to keep the community innovative and relevant.
Qualifications & Experience
The Program Manager is expected to possess the following:
BSc. Holder with min 5years Experience as a community manager
Proven experience in Community Management, Social Media Management, or related fields.
Strong skills in content creation, including developing engaging and dynamic digital content.
Excellent communication and interpersonal skills to inspire and connect with a diverse audience.
Proficiency in data analysis and reporting to measure and evaluate engagement metrics.
Collaborative mindset and ability to adapt to evolving priorities in a dynamic environment.
PROFESSIONAL COMPETENCIES
Presentation Skills
Community Management
Data Analysis
Reporting
Customer Need Identification
Policy Formulation and Implementation
Social Media Management
Content Creation
Problem-Solving and Conflict Resolution
Interpersonal and Communication Skills
Strategic Planning and Execution
Digital Marketing and SEO Skills
Project Management
Networking and Partnership Development
Trend Analysis and Market Research
Email Marketing and Campaign Management
Customer Feedback Analysis and Implementation
Apply via :
wemabank.seamlesshiring.com
