Job Summary
We are seeking a seasoned and strategic Media Planner to join our OOH advertising firm. The ideal candidate will be responsible for developing and executing media strategies for High profile clients. In this role, you’ll manage the end-to-end campaign lifecycle while working closely with clients, creative teams, and media vendors to ensure successful campaign execution in the OOH space.
The ideal candidate must be a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.
Key Responsibilities
Collaborate with creative teams and account managers to ensure seamless campaign execution.
Negotiate media buys and placements across traditional and digital platforms to optimize reach and cost-effectiveness.
Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points.
Set up and execute approved plans accurately, work cross functionally with clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals.
Monitor and evaluate campaign performance, making recommendations for adjustments as needed.
Work with media vendors to secure optimal placements and pricing.
Stay updated on industry trends, new media platforms, and emerging advertising opportunities.
Prepare and present media strategy reports to clients and internal teams.
Key Requirements
Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
2–5 years of experience in media planning, preferably within an advertising agency.
Demonstrable experience planning various OOH formats across client categories
Proficiency in media planning tools, analytics, and reporting software.
Excellent analytical, negotiation, and communication skills.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Driven and motivated to deliver results
Flexibility and willingness to embrace change and new opportunities
Process large volumes of data in a timely manner with a high degree of accuracy.
Demonstrate solid communication skills, both oral and written, in order to facilitate timely completion of all maintenance and production tasks.
Strong organizational skills, attention to detail
Strong written, verbal and presentation skills
Proactive and can-do attitude
Microsoft Office:
Excel Proficiency- Intermediate-Advanced
PPT Proficiency
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