Job Summary:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our ESG consulting services. This role requires a deep understanding of ESG principles, excellent communication skills, and the ability to engage with diverse stakeholders. The ideal candidate will be a creative thinker with a proven track record in marketing, particularly in the sustainability or consulting sectors.
Key Responsibilities:
Marketing Strategy Development:
Develop and implement a marketing strategy that aligns with the company’s goals and objectives in the ESG space.
Develop and implement comprehensive marketing strategies to promote our professional services.
Identify target markets and develop customer personas to tailor marketing efforts effectively.
Content Creation:
Create compelling content that communicates our expertise in ESG consulting, including blog posts, white papers, case studies, and social media content.
Oversee the production of marketing materials, ensuring they are informative, engaging, and aligned with our brand voice.
Work assiduously to produce high-quality content that showcases our expertise.
Digital Marketing:
Manage the company’s online presence, including the website, social media channels, and email marketing campaigns.
Manage and optimize the company’s website and social media channels to enhance online presence.
Develop and execute email marketing campaigns to nurture leads and engage existing clients.
Utilize SEO best practices to enhance online visibility and drive traffic to our digital platforms.
Brand Management:
Strengthen the company’s brand identity and ensure consistency across all marketing channels.
Ensure consistent brand messaging across all marketing channels.
Monitor brand perception and make recommendations for improvements.
Develop and maintain relationships with media and industry influencers to enhance brand visibility.
Market Research /Client Engagement:
Conduct market research to identify trends, opportunities, and competitive landscape in the ESG consulting industry.
Develop and implement client engagement strategies to strengthen relationships and drive repeat business.
Organize and promote webinars, workshops, and other events to showcase our services.
Analyze customer feedback and market data to refine marketing strategies.
Event Management:
Plan and coordinate events, webinars, and workshops to promote our services and engage with potential clients.
Represent the company at industry conferences and networking events.
Performance Analysis:
Monitor and analyze the effectiveness of marketing campaigns and initiatives, providing regular reports and insights to the leadership team.
Track and analyze marketing campaign performance using relevant metrics and KPIs
Prepare regular reports and presentations to communicate results and insights to stakeholders
Adjust strategies based on performance metrics and feedback.
Qualifications:
Bachelor’s degree in Marketing, Business, Environmental Science, or a related field; Master’s degree preferred.
5+ years of experience in marketing, preferably in the consulting, sustainability, or ESG sectors.
Proven track record of developing and executing successful marketing campaigns
Strong understanding of ESG principles and trends.
Strong understanding of digital marketing tools and techniques
Proven experience in digital marketing, content creation, and brand management.
Excellent written and verbal communication skills.
Proficiency in marketing tools and software (e.g., CRM systems, email marketing platforms, social media management tools).
Strong analytical skills and experience with data-driven decision-making.
Ability to work collaboratively in a team-oriented environment.
Skills:
Creative thinking and problem-solving abilities.
Strong project management skills with the ability to manage multiple priorities.
Passion for sustainability and social responsibility.
Strong interpersonal skills and the ability to build relationships with clients.
Interested candidates should submit their resume, cover letter, and proof of certifications to adeyemi.oseni@ipmc-ng.com Please ensure all documents are in PDF format.
Apply via :
adeyemi.oseni@ipmc-ng.com