Role Description
Wildreams Agency is looking for a Content Strategist Manager to join our team. As a Content Strategist Manager, you will be responsible for developing comprehensive content strategies that align with our clients’ goals and objectives. This is a full-time hybrid role, implying that the role is located in Lagos State, Nigeria, but some work from home is acceptable. Some of the key day-to-day tasks include:
Creating and implementing content strategies that resonate with our clients’ target audiences.
Conducting research and analysis on market trends and audience preferences to inform content strategies.
Tracking and analyzing the effectiveness of content marketing campaigns and adjusting strategies as needed.
Managing content calendars, ensuring that deadlines are met and quality standards are maintained.
Cultivating relationships with partner agencies and vendors as necessary for content creation and promotion.
Performing exhaustive research to gain in-depth knowledge of all customer personas.
Performing extensive research and analysis on consumer thoughts and trends.
Creating specifications and content appropriate for the brand’s customer personas.
Strategizing content pillars and sub pillars.
Planning the editorial calendar and content proposition.
Collaborating with content management teams, creative teams, and writers to implement the strategy.
Overseeing writing style and tone for all content.
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
Developing editorial strategy, so content is consistent across all delivery platforms.
Conducting periodic content audits.
Tracking and calculating content ROI.
Ensuring that content strategy meets business objectives.
Strategizing and improving content delivery and promotion.
Analyzing content marketing strategy to evaluate whether it’s working or not.
Qualifications
Bachelor’s degree in Marketing, Mass Communications, or related field
3-5 years of experience in content strategy, content marketing, or related field
Demonstrated experience managing comprehensive content strategies from research to execution
Excellent communication and collaboration skills, with the ability to work independently and as part of a team
Experience with a range of content formats including social media, email, video, and written content
Experience with content management systems, SEO, and analytics tools
Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
Passion for storytelling and creativity, with a keen eye for detail and a commitment to quality
Experience in agency or startup environments is highly desirable
Experience in digital marketing and advertising is a plus
Interested and qualified candidates should send their CV to: career@wildreams.co using the Job Title as the subject of the email.
Apply via :
career@wildreams.co