Job Description
SFA( Sales force automation) Management in NIGERIA
Data Owner for all Distributors Sales Rep, Retail Outlet Master, Wholesalers Mapping , channel mapping.
ASSABIL app training for salespeople and supervisors (lots of time in the field to properly train them individually)
Technical support in case of challenges using ASSABIL by sellers
ASSABIL Backoffice set-up and training for distributors
Technical support in case of problems using ASSABIL Backoffice by distributors
Creation / modification / update of the customer database (POS)
Creation / modification / update of the daily routes of the in ASSABIL
Creation / modification / update of BIC products & selling prices
Creation / modification / update of promotions
Capturing master data from multiple sources and integrating into an operational data store for replication to other destination systems if possible.
Manage the quality of data, consistent classification and data-reconciliation issues. [Ex: Creating and Updating]
Weekly/Monthly Master data cleansing activities. [Ex: Weekly outlet master reconciliation report, Dormant Customer Review]
Configure and maintain the SFA phones for sales representatives,
Train the sales representatives and distributors,
Provide troubleshooting support in case of issues,
Update price lists when necessary,
Create new products in the SFA tool,
Create and update the sales representatives’ routes,
Create and update questionnaires for merchandisers
Integrity of Data
Ensure integrity of all data in the Assabil
Secondary sales data reconciliation is done between systems & sign off at the end of each period.
Ensure all monthly sales related data are transmitted by Distributors and are fully available in SFA by closing dates.
Manage SFA/Assabil user logins (Create, Update) for the top Management
Manage all information field operation CRM related complaints from the end users and solve them open path to fast & accurate information in data base.
Sales Reports template creation into a meaningful dashboard through Power BI
Sales Tools Management
Owner of all Smart phone data base Phone Ids vs User name and phone number (Excel file to be updated)
Smart phones subscriptions provider management- data usage vs cost per phone
Configuration of telephones for salespeople and supervisors
Sales Team Bonus calculation/ Customer Year End Rebate
Generate the sales team performance from Assabil and share it with respective Sales Managers for alignment
Prepare the year end rebate Actual budget for payment approvement based on signed trade terms
Manage all sales related data Claim from trade and sales force
Work with Regional Sales Managers to ensure 100% accuracy of all sales made outside the SFA Assabil
Support Customer service to obtain additional secondary sales data needed
Information Reporting
Publish IMS sales reports for top management and field sales team to monitor target vs achievement both in area level and category wise.
Update the customer classification in SFA according to performance/relocation
Track the deployment of all POSM in the trade, provide monthly reports
Secondary Sales target vs achievement for sales Managers to monitor performance vs target/category /channel/region
Monitor daily stock Inventory in Distributor, Area & region.
Conduct Customer ranking and evaluation
Key Performance Indicators / Key Figures
Secondary Sales Report
Customer daily Stock Inventory
POS sales hierarchy based on performance
Monitor the sales KPIs – Strike Rate Average Basket Product Product performance at Point of purchase
Sales Performance/region/channel/category
Candidate Profile: Qualifications / Technical Skills
R= Required D = Desired
Simple Criteria
R – At least 2-3 years in a Sales Information Management System preferably in FMCG Industry
R – Perfect knowledge of Microsoft operating systems, especially POWER BI
R- Proficiency in SFA tools, with the ability to configure and customize them according to needs. Knowledge of CRM, ERP tools, and cloud environments
D – Some sales experience would be beneficial
Complex Criteria
Professional skills:
R – Business and results oriented with proven negotiation skills
R – Be able to identify new sales opportunities (new customers, new segments)
R – Hard working, rigorous, well organized and able to work autonomously
R – Good business acumen (understanding of our business model involving different stakeholders from brand to distributors to retailers/trade to consumers)
D – Capacity to deal with reporting and meet tight deadlines
D – Analytic, accurate and quick interpretation of figures
Personal skills:
R – A self-starter, working under their own initiative… and a completer/finisher
R – Ability to analyze and provide clear recommendations
R – Build strong relationships with both key external and internal customers
R – Energy and passion for achievement of own commitments and delivering company objectives
Previous / Professional Experience
A minimum of 3 years of experience managing an SFA or CRM solution, with a solid understanding of business processes, and 1-2 years of experience in a Sales Information Management System, preferably in the FMCG industry
Additional Information
IT degree / advanced degree preferred
Software engineering skills
Architecture design, systems
System design / development integration
General database admin
DTS / BCP / ISQL
Query construction
Understanding of architecture / features
Use of WL Analyst
SQL , database
Valid driving license
No direct people management.
Speaks fluent English. Knowledge of local language(s) a plus.
Ready to travel intensively within the assigned territory and work on the field (70% of the time)
International mobility a plus
Apply via :
careers.bic.com