Responsibilities
Revenue Generation:
Develop and execute strategies to meet monthly income generation targets.
Identify new business opportunities to drive consistent revenue streams.
Monitor performance metrics and adjust strategies to optimize revenue growth.
Partnership Development:
Assess strategic partnership opportunities with HMOs (Health Maintenance Organizations) and corporate clients.
Foster and manage relationships with physicians to increase referrals and contracts.
Explore new product and service feasibility to align with the hospital’s business plans.
Performance Evaluation:
Monitor and evaluate the performance of marketing initiatives to ensure alignment with strategic objectives.
Develop pricing tactics to maximize profitability while maintaining patient satisfaction and reimbursement standards.
Provide regular reports to management on marketing performance and suggested improvements.
Strategy Development and Implementation:
Design and execute growth strategies to increase market share and revenue.
Plan and execute promotional campaigns, including CMEs (Continuing Medical Education), workshops, patient education programs, lifestyle management initiatives, and health camps.
Evaluate the effectiveness of previous marketing programs and assess the viability of new initiatives.
Research and explore new markets, geographical areas, and potential customers to expand the hospital’s reach.
Develop publicity strategies to enhance brand visibility in the healthcare sector.
Communication and Media Relations:
Develop and implement a comprehensive communication plan to be used across all marketing and PR channels.
Act as the liaison between the Marketing team and hospital management, ensuring clear communication and alignment of objectives.
Manage relationships with media outlets and the wider community to build and maintain a positive brand image.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field.
Proven experience in marketing in the healthcare industry.
Strong communication, interpersonal, and negotiation skills.
Ability to work independently and as part of a team.
Excellent organizational and time management skills.
Knowledge of healthcare services and HMO is an added advantage.
Interested and qualified candidates who have experience doing marketing for a hospital should please send their CV to: hr@skyhighmedicalcentre.com using “Hospital Marketer” as the subject of the email.
Apply via :
hr@skyhighmedicalcentre.com
