Job Description:

The Lead, Trade Marketing, is responsible for developing, implementing, and managing retail branding strategies to enhance brand awareness, customer engagement, and overall sales. They collaborate closely with cross-functional teams and external partners to ensure consistency in brand messaging and visual identity across all retail touchpoints.

Job Responsibilities:

Enhanced brand image & Perception:

Strategy Development: Develop and execute retail branding strategies that align with the overall marketing objectives and company goals.
Brand Management: Ensure consistent brand representation across all retail channels, including in-store displays, signage, packaging, and promotional materials.
Marketing Campaigns: Collaborate with the marketing team to design and implement retail-specific marketing campaigns, both online and offline.

Stronger market positioning, Boosted Customer engagement with Consistent Brand Messaging:

Traditional Channel

Visibility Materials innovation: Testing, Production and shipment of Visibility materials per channel.
PICOS deployment standardized Look and Feel per channel Retail Channel.

Retail Channel

Retail Partnerships: Foster strong relationships with retail partners, providing them with the necessary tools and guidelines to effectively represent the brand in their stores.
Store Design and Layout: Oversee the design and layout of retail stores, ensuring they reflect the brand’s visual identity and create an engaging shopping experience for customers.
In-Store Promotions: Plan and execute in-store promotions, events, and displays to drive foot traffic, customer engagement, and sales.
Competitor Analysis: Conduct regular competitor analysis to identify market trends, opportunities, and best practices in retail branding.
Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to measure the success of retail branding initiatives and adjust strategies accordingly.

Effective Team/Budget Management:

Training and Support:

Provide training and support to retail partners and store associates to ensure they have a thorough understanding of the brand’s values, products, and services.
Budget Management: Manage the retail branding budget, ensuring efficient allocation of resources and a strong return on investment (ROI).

Others:

Experience working with cross-functional teams and external partners.
Understanding of design principles and visual merchandising techniques.
Knowledge of retail-specific digital marketing strategies and platforms.

Experience & Educational Requirements:

Bachelor’s in accounting or other business-related courses.
Professional certification in Accounting (ACA) or Audit and risk control (CISA).
Four to seven (4-7) years Fraud Monitoring for Mobile Money and Banking sector, operational and Information technology experience with hands on experience in Mobile Money Wallet and Banking/Financial services.
Significant experience and exposure to mobile money transfers, services, rates, tariff regulation, service level agreement, retail and corporate agreements and contracts preferably from Mobile Money/Banking.
Strong understanding of data analysis, auditing and reconciliation methods and procedures. Proven ability to take large amount of multi –faceted data and create insightful and meaningful information to be used in business decision making.
Very good software skills, especially in MS-Excel, ACL and Word. Successful history of working with software application.
Hands-on SQL or Oracle experience helpful.

Behavioral Requirements:

Strong analytical and data interpretation skill.
Strong communication skills with all levels of management in a professional capacity.
Ability to work effectively under time constraints and deliver results by critical deadlines.
Excellent verbal and written, organizational and interpersonal skills.
Ability to work seamlessly across businesses and hierarchy levels.
Project and program management skill.
High integrity is mandatory.

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