Role Overview
Planet Media is looking for a dynamic and versatile Content Lead & Growth Marketer to lead the charge in creating engaging, niche-focused content and driving audience growth for our meme pages and client campaigns.
This role combines the creativity of a content strategist with the analytical mindset of a growth marketer, ensuring that our content captivates, engages, and expands our target audience.
As the business grows, this role will lay the foundation for scaling our content, marketing, and sales efforts across additional niches.
Key Responsibilities
Content Creation and Strategy:
Develop a comprehensive content strategy for meme pages, aligned with brand goals.
Oversee the creation of engaging, viral, and niche-specific content, including memes, videos, and graphics.
Ensure consistency in tone, style, and branding across all content.
Collaborate with freelance designers, video editors, content curators and other creatives as needed.
Growth Marketing:
Execute strategies to grow page followers, engagement, and audience reach organically and through paid ads.
Leverage AI tools and analytics platforms to optimize content performance and understand audience behavior.
Experiment with new content formats, posting schedules, and community engagement tactics.
Stay updated on trends and industry best practices to keep our strategies cutting-edge.
Analytics and Optimization:
Track and report key performance metrics, such as reach, engagement, and conversion rates.
Use data to identify growth opportunities and improve content and marketing strategies.
Conduct A/B tests on campaigns to refine audience targeting and ad performance.
Offline Marketing and Sales Integration (Future Responsibility):
Develop offline marketing campaigns and partnerships to promote the brand and its content.
Coordinate sales strategies with the eventual sales team to align marketing efforts with client acquisition.
Collaboration and Team Development:
Work closely with the Founder/CEO to align content and growth strategies with business goals.
Lay the groundwork for hiring and managing specialized team members as the company expands.
Lead the recruitment of the content curation and production teams
Foster relationships with influencers and partners to amplify content distribution.
Key Performance Indicators (KPIs)
Monthly follower and engagement growth on meme pages.
ROI on paid ad campaigns.
Number of viral content pieces produced monthly.
Traffic and leads generated for client campaigns.
Successful testing of new content formats and strategies.
Qualifications
Candidates should possess Bachelor’s Degrees
Experience: 3 – 5 years in social media marketing, content strategy, or growth marketing.
Technical Skills:
Proficiency in social media tools (e.g., Meta Business Suite, Hootsuite).
Familiarity with analytics tools like Google Analytics and AI-based marketing tools.
Knowledge of paid ad platforms (e.g., Facebook Ads, Instagram Ads, Google Ads).
Creative Skills:
Strong understanding of meme culture and viral content creation.
Ability to guide designers and video editors to produce high-quality content.
Soft Skills:
Excellent communication, multitasking, and leadership abilities.
A data-driven mindset with a passion for experimentation and innovation.
Compensation
Competitive salary
Health insurance
Remote work.
Interested and qualified candidates should send their CV / Profile to: tpmediang@gmail.com using the Job Title as the subject of the mail.Note: Kindly include any other supporting documents to show you that you are a best fit for the role.
Apply via :
tpmediang@gmail.com
