Main Purpose:
The Trade Marketing Manager is responsible for shopper and customer marketing activities for specified categories across various channels and regions in Nigeria. This role bridges the gap between Category Managers and the Field Sales Team to deliver Customer Marketing Plans, ensuring consistency in brand message and imagery across customers for Givanas.
The incumbent oversees a diverse team (e.g., merchandizers) to ensure:
All brands are available in stores aligned with the 5Ps (Product, Price, Place, Promotion, and Presentation).
Point-of-sale (POS) materials are effectively deployed.
Promotions are executed flawlessly in key stores/markets.
Main Accountabilities:
TTS and Trade Budget Management:
Manage the TTS budget and ensure efficient spending aligned with brand marketing plans.
Innovation Management:
Plan and oversee the quarterly forecasting and execution of innovation launches to achieve distribution and seamless implementation.
Shopper-Centric Planning:
Translate customer and shopper insights into actionable customer marketing opportunities tailored to specific channels.
Brand Marketing Plan Implementation:
Collaborate with Field Sales Teams and Modern Retail Account Managers to ensure on-time, in-full (OTIF) delivery of Customer Marketing Plans.
Influence and Stakeholder Management:
Build strong relationships and effectively influence Category Managers, Finance Business Partners, Regional Sales Managers (RSMs), Area Sales Managers (ASMs), and Key Distributors (KDs).
In-Store Standards:
Develop and enforce the “In-Store Look of Success” by channel and category to ensure in-market execution excellence.
S&OP Process Participation:
Actively participate in the S&OP process to support accurate forecasting, activity planning, and achievement of growth objectives.
Market Visits:
Conduct regular market visits to gather insights from trade partners, using feedback to drive promotions and offers.
Stock Management:
Maintain optimal stock levels across KDs and SKUs through rigorous forecasting and day-to-day monitoring.
Trade Insights and Reporting:
Bring trade insights to the team by working closely with regional field teams and delivering monthly performance reports against aligned KPIs.
Team Leadership and Development:
Coach and develop direct reports, ensuring their growth and success within the organization.
Key Skills Required:
Professional and Technical Skills:
Understanding and applying shopper insights.
Developing integrated brand communications.
Implementing customer/channel business plans.
Point-of-Purchase (POP) execution and monitoring.
Category management.
Soft Skills:
Strong communication skills.
Leadership and coaching abilities.
Negotiation and influencing skills.
Problem-solving and creative thinking.
People management and interpersonal skills.
Qualifications and Relevant Experience:
Essential:
8-10 years’ experience in customer or trade marketing.
Field Sales and/or Marketing experience is advantageous.
Educational Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
go to method of application »
Interested and qualified candidates should forward their CV to: careers@givanas.com using the position as subject of email.
Apply via :
careers@givanas.com
