Key Responsibilities:
Social Media Strategy: Develop strategies based on advanced client market insights, including KPIs and performance metrics, and implement real-time optimizations to improve results.
Content Creation & Management: Design, curate, and manage content, including writing captions and creating social media calendars for client accounts
Community Engagement: Monitor, listen to, and respond to social audiences in ways that deepen engagement and defuse potential issues.
Platform Monitoring: Provide guidance on engagement opportunities across evolving social channels and evaluate new opportunities within client budgets.
Performance Analysis: Track and analyze social performance across platforms, creating actionable insights for clients.
Collaboration: Work directly with the EVP Performance Marketing & Analytics, as well as other internal and client teams, to deliver on social media strategies and objectives.
What Success Looks Like
Innovative Strategies: Execution of creative, data-driven social strategies that enhance client brand presence across multiple platforms.
Engaged Audiences: Development of highly engaged social communities, evidenced by increased interaction rates and meaningful engagements.
Performance Improvement: Delivering continuous campaign optimization with measurable results that meet or exceed client KPIs.
Client Satisfaction: Positive feedback from clients due to clear communication, proactive problem-solving, and strong execution.
Qualifications:
Experience: 4+ years of social and digital marketing experience, managing platforms like Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.
Proficiency: Expertise in Sprout Social is a must.
Analytics: Strong analytical and quantitative skills, using data to measure and inform strategies.
Communication: Native English speaker with excellent oral and written communication skills, and the ability to influence others effectively.
Attention to Detail: Highly detail-oriented with exceptional organizational skills and multitasking abilities.
Passion for Social Media: Deep understanding of social media’s business impact and a genuine enthusiasm for its evolving landscape.
Nice-to-Haves:
Experience with short-form video platforms like TikTok and Reels.
Knowledge of YouTube’s role in brand marketing.
Apply via :
jobs.ashbyhq.com
