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Home Jobs Lagos Commercial Manager

Commercial Manager

Ruff n Tumble  · Education / Teaching

Full Time Lagos
Lagos
Deadline: 8 September 2026
Posted June 9, 2026

About the job

The Commercial Manager spearheads the company’s commercial strategy by leading key functions such as merchandise planning, category management, demand forecasting, inventory optimization, procurement oversight, and business performance analysis. This position ensures strategic product availability—right items, right timing, right quantities, and right pricing—to enhance sales performance, profitability, and customer satisfaction.

The Commercial Manager is responsible for formulating and implementing annual commercial strategies, including assortment planning, inventory distribution frameworks, replenishment processes, pricing recommendations, and category expansion initiatives. Additionally, the role ensures these efforts are fully aligned with the company’s strategic goals and financial performance targets.

Oversee and execute a range of critical duties to ensure operational efficiency and team productivity, including managing project timelines, coordinating team efforts, and maintaining clear communication across departments. Additionally, monitor performance metrics to identify areas for improvement, implement strategic solutions, and report progress to senior leadership. Collaborate with cross-functional teams to align goals, streamline workflows, and enhance overall quality. Stay abreast of industry trends and best practices to drive innovation and maintain a competitive edge.

The Commercial Planning & Strategy role encompasses the development and execution of strategic initiatives to drive business growth and optimize performance. Key responsibilities include analyzing market trends, identifying opportunities for expansion, and formulating data-driven strategies to enhance competitive positioning. This position requires strong analytical skills, proficiency in financial modeling, and the ability to collaborate effectively with cross-functional teams to align business objectives with actionable plans. Candidates must possess a proven track record in strategic planning, a deep understanding of commercial operations, and excellent communication skills to articulate insights and recommendations to stakeholders.

Develop and implement the annual commercial strategy and calendar comprehensively across every product category.

Set both immediate and long-term commercial goals, ensuring they align with broader business objectives while also establishing measurable revenue targets.

Create accurate sales forecasts, establish robust demand plans, and determine precise inventory requirements to drive sustainable business expansion.

Partner with various departments to align commercial projects with the company’s overarching strategic goals.

Spearhead high-impact strategic initiatives that deliver substantial commercial value and tangible business results.

To uncover avenues for enhancing sales performance, profitability, and operational efficiency, conduct thorough analyses of current processes and market trends.

As a Merchandise Planning & Category Management professional, you will be responsible for developing and executing strategies to optimize product assortments, inventory levels, and pricing strategies to maximize sales and profitability. Your role will involve analyzing market trends, consumer behavior, and competitive landscapes to identify opportunities for growth and efficiency improvements. Additionally, you will collaborate with cross-functional teams, including marketing, sales, and supply chain, to ensure alignment with business objectives and customer demands. By leveraging data-driven insights and advanced analytical tools, you will drive informed decision-making to enhance product performance and meet financial targets. Strong analytical, communication, and project management skills are essential for success in this dynamic and fast-paced environment.

Craft and execute strategic plans for each category to optimize sales performance, enhance profitability, and improve inventory efficiency.

Spearhead strategic initiatives encompassing assortment planning, product selection, category expansion, and rationalization efforts.

Oversee the full spectrum of the product lifecycle, spanning from initial introduction to subsequent growth stages, maturity, and eventual phase-out.

Evaluate category performance and identify opportunities for strategic enhancements, such as adding, removing, or adjusting product offerings and pricing structures to drive growth and profitability.

Analyze product performance and customer purchasing trends to strategically allocate inventory resources for optimal efficiency.

Deliver optimal product allocation and distribution to all retail locations and sales channels.

Skilled professionals in demand forecasting and inventory management are responsible for analyzing market trends, historical data, and sales patterns to accurately predict future product demand. They develop and implement inventory strategies to ensure optimal stock levels, minimize excess inventory costs, and prevent stock outs. Additionally, they collaborate with procurement, sales, and operations teams to align supply with anticipated demand while maintaining efficiency across the supply chain. Proficiency in data analysis tools, forecasting software, and inventory management systems is essential, along with strong analytical, problem-solving, and communication abilities to interpret findings and present actionable insights to stakeholders.

To generate reliable demand forecasts, analyze historical sales data, evaluate prevailing market conditions, assess seasonal fluctuations, and incorporate relevant business initiatives.

Responsibilities include managing inventory planning and replenishment strategies to maintain optimal stock levels at all times.

Track inventory movements diligently and provide strategic recommendations to enhance inventory turnover while minimizing stock aging.

Oversee the strategic planning of inventory allocation both before and during the season to ensure optimal distribution and availability.

Responsibilities include overseeing stock transfers, coordinating replenishment processes, and ensuring inventory balance across all locations.

Assess potential inventory risks such as excess stock, shortages, and outdated products, and implement measures to minimize their impact.

We are seeking a skilled professional to oversee procurement activities and manage vendor relationships. The ideal candidate will be responsible for sourcing high-quality suppliers, negotiating favorable contracts, and ensuring timely delivery of goods and services. Additionally, they will evaluate vendor performance, address any discrepancies, and foster strategic partnerships to drive cost efficiency and operational excellence. Strong analytical skills, negotiation expertise, and proficiency in procurement software are essential for success in this role.

Engage actively in high-level procurement activities, including strategic purchasing choices and supplier contract negotiations.

Secure advantageous pricing frameworks, payment arrangements, and supplier contracts.

Build and nurture robust partnerships with suppliers and vendors to ensure reliable procurement and collaboration.

Assess supplier performance and identify opportunities for enhancement as needed.

Assist in strategic procurement efforts aimed at enhancing cost-effectiveness and ensuring uninterrupted product supply.

Business performance analysis involves evaluating financial and operational data to assess an organization’s effectiveness, identify trends, and recommend improvements. The role requires proficiency in data analysis tools, such as Excel and Power BI, alongside strong analytical and problem-solving skills. Key responsibilities include preparing financial reports, analyzing key performance indicators (KPIs), and providing actionable insights to support strategic decision-making. Candidates should have a background in finance, business administration, or a related field, along with experience in data visualization and performance metrics tracking. Excellent communication skills are essential for presenting findings to stakeholders and collaborating with cross-functional teams.

Track and evaluate sales figures, inventory levels, profit margins, and category performance to ensure alignment with established targets.

Perform routine evaluations of business operations and uncover avenues to enhance performance and efficiency.

Evaluate commercial performance metrics and develop strategic, data-driven recommendations to address and bridge performance discrepancies.

Conduct comprehensive cross-functional evaluations to facilitate informed strategic decisions.

Assess and analyze the impact of promotional efforts, price reductions, and pricing strategies to determine their overall effectiveness.

Monitor and evaluate the return on investment (ROI) for commercial projects and initiatives to assess their financial performance and effectiveness.

We are seeking a dynamic professional to drive Retail & Merchandising Excellence, ensuring optimal product presentation, inventory management, and customer engagement strategies. The ideal candidate will possess a minimum of three years of retail experience, with a proven track record in merchandising, visual display design, and sales performance optimization. Strong analytical skills and proficiency in retail management software are essential, along with exceptional communication and leadership abilities to collaborate effectively with cross-functional teams. Key responsibilities include developing and executing merchandising plans, analyzing sales data to inform inventory decisions, training staff on best practices, and maintaining high standards of store presentation.

Responsible for directing the development and implementation of merchandising strategies across every retail outlet.

Deliver superior product presentation and execute the assortment strategy with precision.

Partner with Visual Merchandising teams to enhance product positioning and elevate customer interaction strategies.

Collaborate on projects aimed at improving customer satisfaction and increasing conversion rates.

Our role focuses on gathering and analyzing market intelligence to drive strategic business development initiatives. Key responsibilities include monitoring industry trends, assessing competitive dynamics, and identifying new growth opportunities. The ideal candidate will possess strong analytical skills, proficiency in data interpretation, and the ability to translate insights into actionable business strategies. Experience in market research, competitive analysis, or a related field is essential, along with excellent communication skills to present findings effectively to stakeholders.

Perform comprehensive market research to analyze customer behavior, identify industry trends, and evaluate competitive activities.

Analyze and track competitors’ pricing strategies, product assortments, and shifts in market share to identify trends and opportunities.

Explore innovative avenues for business expansion, emerging product segments, and strategic growth initiatives to enhance market presence and drive revenue.

Develop strategic recommendations grounded in comprehensive market insights and robust business intelligence to drive informed decision-making and enhance organizational performance.

Demonstrates strong leadership skills, fostering team collaboration and driving performance through effective people management. Responsible for cultivating a positive work environment, mentoring team members, and aligning individual goals with organizational objectives. Requires proven experience in coaching, conflict resolution, and strategic talent development to maximize team productivity and engagement.

Guide, coach, and develop category management and commercial teams, fostering a culture of continuous improvement and high performance.

Develop performance objectives and accountability measures for direct reports to ensure clarity of expectations and measurable outcomes.

Collaborate seamlessly with various departments to align efforts with strategic business goals and drive collective success.

Develop a dynamic, results-driven culture that prioritizes innovation, personal accountability, and relentless pursuit of improvement.

Facilitate the implementation of succession planning initiatives and enhance capability development strategies for the commercial function.

Seeking a highly motivated professional with a minimum of five years of relevant experience in a similar role, preferably within the industry. Candidates must hold a bachelor’s degree in a related field and possess strong analytical, problem-solving, and communication skills. Proficiency in industry-standard software and tools is essential, along with the ability to work collaboratively in a fast-paced environment. Additional requirements include a proven track record of delivering results under tight deadlines and a commitment to continuous learning and professional development.

Education

A bachelor’s degree in Business Administration, Economics, Supply Chain Management, Statistics, Finance, Marketing, or a closely related field is required.

An MBA or a Master’s degree in Economics, Finance, Statistics, Supply Chain Management, or a closely related discipline is highly beneficial.

With a proven track record of success, candidates should bring hands-on experience in their field, demonstrating the ability to deliver measurable results through prior roles. A minimum of [X] years in a similar position is typically required, along with a strong understanding of industry-specific tools, methodologies, or frameworks. Prior experience managing projects, leading teams, or contributing to cross-functional initiatives is highly valued, as is familiarity with relevant compliance standards, regulatory requirements, or best practices. Additionally, applicants must possess the capability to analyze complex data, solve problems efficiently, and adapt to evolving business needs or technological advancements.

With a minimum of eight to ten years of progressive expertise in Commercial Management, Merchandise Planning, Category Management, Supply Chain, Retail Planning, or a comparable discipline.

Proficiency in retail, FMCG, fashion, lifestyle, or consumer goods sectors is strongly preferred.

Demonstrated expertise in overseeing commercial performance metrics, strategic inventory planning, and driving category expansion initiatives.

Please submit your resume to recruitment@ruffntumblekids.com for consideration.

Qualifications

BA/BSc/HND , MBA/MSc/MA

Experience Required

8 - 10 years

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